Win a $10,000 Scholarship with Private Brand.


comforts-infantKroger and its other banners: Fred Meyer, Ralphs, Pay Less Supermarkets, King Soopers, Quality Food Centers, Hilander, Smiths Food & Drug, Jay C Food Stores, Dillon, Fry’s, Baker’s, Gerbes, Food 4 Less, Owen’s, Food Co and City Market have announced a Private Brand promotion. They are asking customers across America to help name their mascot, FireFly and in doing so, you have the chance to win a $10,000 college scholarship to help fund their child’s college education.

It is definitely and intriguing way to engage the target customer, parents. Google the contest and you will quickly discover that the have also heavily invested in sponsoring social media. Using a network called Social Spark they have purchased significant paid placement on many blogs with corresponding blogvertorials.

According to the Social Spark web site:
SocialSpark is a blog marketing network that connects advertisers with bloggers through an online marketplace.
Blog Advertising: Advertisers can purchase blog marketing as sponsored posts or blog ads. Pricing for our blog advertising solutions include PPP, CPA and pay per day blog sponsorship.
Make Money Blogging
Bloggers can make money blogging by either placing ads on blogs or writing blog reviews. All bloggers must adhere to our strict Code of Ethics.

In a Google Search for “Comfort $10,000” seven of the first ten items found were blogs providing this service.
To enter the contest go to The winner will be announced online after September 21, 2009, good luck!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.