Super Sale, Super Promotion.

Food Lion Private Brand Super SaleFood Lion’s widely talked about Private Brand Super Sale has caused a buzz on the internet, with Mommy/Couponing and Money Saving blogs widely posting on the sale as well as hundreds of customers tweeting on twitter spreading the news. Not to mention my own post a few days ago, Food Lion: Private Brand Super Sale and New TV.

Food Lion has wisely given the promotion significant online presence along with the instore signage and impressive merchandising. Including: Private Brand on virtually every endcap, multiple endcaps that are exclusively Private Brands as well as stack outs and other in aisle displays. You cannot miss this promotion in store. If this doesn’t drive trial I do not know what will.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.