Food Lion’s widely talked about Private Brand Super Sale has caused a buzz on the internet, with Mommy/Couponing and Money Saving blogs widely posting on the sale as well as hundreds of customers tweeting on twitter spreading the news. Not to mention my own post a few days ago, Food Lion: Private Brand Super Sale and New TV.
Food Lion has wisely given the promotion significant online presence along with the instore signage and impressive merchandising. Including: Private Brand on virtually every endcap, multiple endcaps that are exclusively Private Brands as well as stack outs and other in aisle displays. You cannot miss this promotion in store. If this doesn’t drive trial I do not know what will.