Is Private Brand Becoming a Habit?

In an article yesterday from Reuters they report on Miles Roberts speaking from the Reuters Global Retail Summit on the sustainability of Private Brand growth.  According to the article:

McBride, the UK  based and biggest maker of supermarket own-label household products,  had an “excellent” May and believes shoppers are switching out of brands for good. The English  supplier manufactures Private Brand cleaning products and other household items to supermarkets including Tesco and Carrefour

According to the article: “Most people are habitual,” Chief Executive Miles Roberts told the Reuters Global Retail Summit on Wednesday. “When you’ve bought an (own-brand) product 10, 15 times, the fact is you don’t go back to the brand because…you know the performance is absolutely as good as what you were using before.”

He said demand for own-label goods underwent a “structural change” during the recession of the early 1990s when they became part of mainstream shopping and made big market share gains.
Read the entire article.