A&P Private Brand Via Roma

A&P Private Brand Via Roma

The editors of the trade magazine, Private Label magazine announced the retail winners of their publication’s 2009 Store Brand Leadership Awards and 2009 Store Brand Retailer of the Year Award. The awards are dedicated to honoring North American retailers for their contributions to the growth of Private Brands.

The retailers have were selected from nominations submitted by the readers of Private Label magazine based the following criteria:

  1. Product Innovation,
  2. Packaging,
  3. Marketing–including Advertising and In-Store Merchandising,
  4. Employee Involvement,
  5. Quality Assurance.

This year’s 2009 Store Brand Leadership Award recipients are:
Supermaket Segment:
Montvale, NJ based A& P
Supermaket Segment:
Jacksonville, FL based Winn-Dixie
Discount Store Segment:
Memphis, TN based Fred’s Inc.
Canadian Retail Segment:
Toronto, ON based Shoppers Drug Mart Corp.

A & P, The Great Atlantic & Pacific Tea Company, was selected as Private Labels overall 2009 Store Brand Retailer of the Year Award recipient.

Company profiles of the above winners will appear in the upcoming Private Label July-August 2009 issue.

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