2009 Private Brand Leadership Awards

A&P Private Brand Via Roma
A&P Private Brand Via Roma

The editors of the trade magazine, Private Label magazine announced the retail winners of their publication’s 2009 Store Brand Leadership Awards and 2009 Store Brand Retailer of the Year Award. The awards are dedicated to honoring North American retailers for their contributions to the growth of Private Brands.

The retailers have were selected from nominations submitted by the readers of Private Label magazine based the following criteria:

  1. Product Innovation,
  2. Packaging,
  3. Marketing–including Advertising and In-Store Merchandising,
  4. Employee Involvement,
  5. Quality Assurance.

This year’s 2009 Store Brand Leadership Award recipients are:
Supermaket Segment:
Montvale, NJ based A& P
Supermaket Segment:
Jacksonville, FL based Winn-Dixie
Discount Store Segment:
Memphis, TN based Fred’s Inc.
Canadian Retail Segment:
Toronto, ON based Shoppers Drug Mart Corp.

A & P, The Great Atlantic & Pacific Tea Company, was selected as Private Labels overall 2009 Store Brand Retailer of the Year Award recipient.

Company profiles of the above winners will appear in the upcoming Private Label July-August 2009 issue.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.