In a flyer effective May 31st – June 6th, Great Value is featured for the first time in a page four of the twenty page flyer. With a block of five products telling the Great Value story on 2/3 of the page. Note the “Great” and aggresive pricing on each of the products. The Fruity Puffs at $1.82 is signifcantly lower than its national brand equivalent that routinely retails for close to $3.00 at grocers across the country. These are certainly priced to drive trial and allow customers to discover the NEW Great Value.