Walmart Debuts "Great Value" in National Ads.


In a flyer effective May 31st – June 6th, Great Value is featured for the first time in a page four of the twenty page flyer. With a block of five products telling the Great Value story on 2/3 of the page. Note the “Great”  and aggresive pricing on each of the products. The Fruity Puffs at $1.82 is signifcantly lower than its national brand equivalent that routinely retails for close to $3.00 at grocers across the country. These are certainly priced to drive trial and allow customers to discover the NEW Great Value.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.