Lakeland Florida based grocer Publix is once again running their Buy One National Brand, Get One Free Private Brand FREE promotion. I have written about this promotion before but I am always interested to see it return. As the relationship between national brand manufacturers and retailers evolves this is an example of either a shot fired or an interesting partnership.
Customers who buy the national brand will receive Publix brand products:
According to the Publix website: “We’re so confident you’ll like Publix brand products, we’ll let you try ours for free.”