FREE Breakfast at Publix!

publix promo

Lakeland Florida based grocer Publix is once again running their Buy One National Brand, Get One Free Private Brand FREE promotion. I have written about this promotion before but I am always interested to see it return. As the relationship between national brand manufacturers and retailers evolves this is an example of either a shot fired or an interesting partnership.

Customers who buy the national brand will receive Publix brand products:

publix brand chart

According to the Publix website: “We’re so confident you’ll like Publix brand products, we’ll let you try ours for free.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.