I love discovering retailers who are so committed to their private brands that they invest in advertising. TV commercials are particularly exciting as they represent a significant investment in this portion of the business. Both Target and Walmart have begun to feature Private Brands in their commercials; with Walmart running commercials exclusively focused on the home brand Canopy, their Genuine Steakhouse Brand and their exclusive brand, Better Homes & Garden. As I find these commercials I will post them.
The San Antonio based grocer H.E. Butt Grocery Company (abbreviated H-E-B) operates 310 stores throughout Texas and Mexico as well as the upscale grocer Central Market.
Below are several commercials from the “My HEB” campaign.