CVS Pharmacy has introduced a new Private Brand named Petcentral. With the tagline “care, groom, play…” Petcentral will be the centerpiece of the new CVS pet care aisle. After visiting our local CVS, the new brand currently consists of natural cat litter, a pet bed, balls, chew toys and rawhide bones and is expected to expand significantly over the next few months. According to the Instore Marketing Institute the new section will be marked by branded aisle violators carrying the “care, groom, play…” message.
The brand is represented in store by a clean somewhat spartan, white bright primary color package design that conveys the traditional private label value message.