New Target TV Commercial Features Private Brands

Target continues to emphasis their Private Brands in this commercial, with Archer Farms taking the spotlight as well as Exclusive Brands  Thomas O’Brien and Merona. This was captured by a proud mom whose daughter is in the commercial. It is a rough videotape of a tv set playing the commercial.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.