Private Label: Potential in a Weakening Economy

Research and Markets: Private Label: Potential in a Weakening Economy Offer Insight to Changing Market Conditions and the Opportunities and Challenges

Grocery Cart-pigIn a Business Wire press release, distributed yesterday Research and Markets has announced the addition of the “Private Label: Potential in a Weakening Economy” report to their offering.

Where is private label going? Is there a consumer backlash against the retailer brand or is the increasing drive to individualism entirely satisfied by the retailers’ extended offer. Using Euromonitor International’s unique global database of markets and the share of retailer brands as a framework, this bumper report considers the impact of private label retailing on manufacturers and their operational/cost factors and consumers.

Key Topics Covered:

  • The Private Label Market
  • Introduction and Overview
  • The Private Label Consumer
  • Types of Private Label Retailer
  • Market Drivers
  • Influence of the Economy
  • Total Retail Sales
  • Retailer Consolidation
  • International Expansion
  • Trend Towards One-stop Shopping
  • Changing Perceptions of Value
  • Demand for Convenience
  • The Private Label Market
  • Private Label Shares: Overview
  • Trends in Key Markets
  • Retailer Developments
  • Private Label Segmentation
  • Going Green
  • Expansion and Innovation
  • Buying and Selling Private Labels
  • Branding Partnerships
  • Packaging Strategies
  • Pricing Strategies
  • Advertising and Promotion of Private Labels
  • Sourcing Private Labels
  • Suppliers and Their Strategies
  • Major Players
  • Manufacturer Strategies
  • Industry Consolidation
  • External Demand Factors

For more information visit Research and Markets

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.