Comments on: Target – Up & Up, the Next Chapter http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/ Thu, 18 Mar 2010 21:28:34 +0000 hourly 1 By: myprivatebrand http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/comment-page-1/#comment-824 myprivatebrand Wed, 06 Jan 2010 03:04:36 +0000 http://mypbrand.com/?p=1567#comment-824 There is no master list that I am aware of, most packages have some kind of customer service number on them, give it a call you may find the answer. Thanks Christopher There is no master list that I am aware of, most packages have some kind of customer service number on them, give it a call you may find the answer.
Thanks
Christopher

]]> By: Jerry Renehan http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/comment-page-1/#comment-818 Jerry Renehan Tue, 05 Jan 2010 16:47:38 +0000 http://mypbrand.com/?p=1567#comment-818 Is there a list of manufacturers who make private brands? For instance, who makes Meijers brand synthetic oil? Who makes Sears batteries? Is there a list of manufacturers who make private brands?
For instance, who makes Meijers brand synthetic oil? Who makes Sears batteries?

]]> By: Lisa http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/comment-page-1/#comment-428 Lisa Tue, 01 Sep 2009 20:39:55 +0000 http://mypbrand.com/?p=1567#comment-428 We just had a good laugh at the office here w/coupon mailer featuring the Up & Up line from Target. What a travesty. It's unreadable and visually confusing. I saw the products in the store too and they disappear into the shelf because of the white. I hate this redesign from a design standpoint and question the wisdom of completely abandoning the bulls eye from a brand identity perspective. A redesigned brand should never confuse the shopper - they should intuitively be able to understand that the look is an evolution. It was about time for Target to have a big old 'fail'. Oy! We just had a good laugh at the office here w/coupon mailer featuring the Up & Up line from Target. What a travesty. It’s unreadable and visually confusing. I saw the products in the store too and they disappear into the shelf because of the white.

I hate this redesign from a design standpoint and question the wisdom of completely abandoning the bulls eye from a brand identity perspective. A redesigned brand should never confuse the shopper – they should intuitively be able to understand that the look is an evolution.

It was about time for Target to have a big old ‘fail’. Oy!

]]> By: Angie http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/comment-page-1/#comment-413 Angie Thu, 27 Aug 2009 12:27:02 +0000 http://mypbrand.com/?p=1567#comment-413 Hate it, hate it, hate it! I just received a mailer of coupons for up and up and it looks like they've puked arrows. I had to turn to the backside of the coupons to clearly see and focus on the product. I just don't think it's that appealing Hate it, hate it, hate it! I just received a mailer of coupons for up and up and it looks like they’ve puked arrows. I had to turn to the backside of the coupons to clearly see and focus on the product. I just don’t think it’s that appealing

]]> By: Matt http://mypbrand.com/2009/05/20/target-up-up-the-next-chapter/comment-page-1/#comment-104 Matt Fri, 29 May 2009 20:19:23 +0000 http://mypbrand.com/?p=1567#comment-104 Switching away from the Target logo--easily one of the strongest in the business--is bold. The new packaging looks pretty good, I guess, but the placement of the photo images is surprisingly amateurish and sloppy. Why is that dryer sheet off center and behind the arrow? What is that shirt doing so low and behind the arrow on the bottle of shampoo? Why is the shampoo represented by an empty shirt in the first place? Scoot the trash bag over a bit. Scoot the baby over a bit. Seriously. I would not buy the fabric sheets because seeing that one covered just a little bit by the arrow every time I do laundry would make me a little crazy. Switching away from the Target logo–easily one of the strongest in the business–is bold. The new packaging looks pretty good, I guess, but the placement of the photo images is surprisingly amateurish and sloppy.

Why is that dryer sheet off center and behind the arrow? What is that shirt doing so low and behind the arrow on the bottle of shampoo? Why is the shampoo represented by an empty shirt in the first place?

Scoot the trash bag over a bit. Scoot the baby over a bit.

Seriously. I would not buy the fabric sheets because seeing that one covered just a little bit by the arrow every time I do laundry would make me a little crazy.

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