In a post late yesterday Consumer Reports Blogger Tightwad Todd reported that a “New survey reaffirms what we’ve been saying about store brands” He goes on to discuss the NPD survey I blogged about last week “25% of All Americans Buy Private Brands” quoting the press release from NPD:
“There is no question that private label foods have become an integral part of American life,” said Harry Balzer, chief industry analyst at NPD and author of Eating Patterns in America.
He goes on to say:
In our just-released Supermarket Ratings report, 66 percent of respondents told us that they’d bought store-brand products in the past month. Overall, 70 percent said they were highly satisfied with the quality of store brands they’d purchased. Increasingly, stores are putting their own names on prepared meals, cold cuts, baked goods, fancy sauces, and organic goods in addition to the usual canned fruit, frozen veggies, and paper towels. Over the years, Consumer Reports’ tests have found many store brands to be at least as good as national brands. So if you haven’t tried store brands before, now’s as good a time as any. Best of all, most come with a satisfaction guarantee. If you don’t like what you buy, bring it back for a refund.
Over the last few years Consumer Reports has consistently recognized private label products and this report simply reaffirms that.
private label, store brand