Private Brand Surges at Harris Teeter



The Charlotte, NC (Matthews) based grocer Harris Teeter operates approximately 175 supermarkets, mostly in North Carolina, but also in about a half dozen other southeastern states and the District of Columbia. Created by the combination of Harris Super Markets and Teeter’s Food Marts in 1960, Harris Teeter was acquired by Ruddick in 1969.

In a press release this past week Harris Teeter announced that their sales increased by 6.3% to $949.4 million in the second quarter of fiscal 2009, compared to sales of $893.1 million in the second quarter of fiscal 2008. For the 26 weeks ended March 29, 2009, sales rose 5.0% to $1.88 billion from $1.79 billion in the same period of fiscal 2008.

Private Brand penetration increased over the prior year quarter. Private Brand penetration for the second quarter of fiscal 2009 was 24.80%, an increase of 62 basis points over the prior year.

private label, store brand

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.