Sometimes I encounter Private Brands in unusual places, and one such event happened at a 4-year-old birthday party I took my daughter to this weekend, or more accurately a Build-A-Bear party. The dozen or so children each pick out a bear, stuff it and play birthday games, while we parents have the opportunity to buy a lot of Private Brand clothes and accessories for our child’s new best friend. Cake is served, presents are opened and low and behold a random Private Brand product catches my eye. Or at least that is what I thought it was. I wander over to the cake table and casually pick up what appears to be a classic value tier Private Brand. Smart Cents – the package design screams old school value, I flip it over to read the distribution clause and discover it is a Kmart brand. Notice the cent sign worked into the logo as the C. This is all the more intriguing given that there are no Kmart stores anywhere near.
I discover Private Brand everywhere, and even at this expensive birthday party parents trying to save a little money embrace Private Brand.