Walmart Canada announced this week that it would expand its environementally friendly Private Brand Greenline. Launched in April 2008, GreenLine was developed for Walmart Canada by two young Canadian entrepreneurs, David Stone and Jeremy Quinn, the owners of Oxi Brite, a small Ontario-based household cleaning products company with a deep commitment to the environment and making products greener and more effective.
Notice, the brand appears to be a sub brand of Great Value and still carries the old Great Value design.
The brand of environmentally preferable cleaning products, to include a phosphate-free dish soap, dish detergent gel and dish detergent tabs. GreenLine now includes nine biodegradable, phosphate- and dye-free cleaners, without synthetic fragrances. Certified by Environmental Choice’s EcoLogo program, a leading North American environmental standard, the GreenLine is also certified to be better for the environment.
According to the release: “Walmart continues to take green mainstream as we launch an ever-increasing number of environmentally preferable products, not just in the cleaning aisle, but across the store,” said Jim Thompson, senior vice president of merchandising and operations for Walmart Canada. “Our aim remains bringing customers environmentally preferable products they can afford so they don’t have to make financial trade-offs when adopting more sustainable lifestyles.”
“Our research shows that nearly three out of four Canadians cite expense as the main barrier to buying environmentally preferable products more often,” said Thompson. “We recognize that simply bringing greener product choices to customers is not enough to encourage adoption, we must also bring them to customers at lower prices so they don’t have to choose between products that are good for the environment and good for their wallets.”