Bubba Cola Lives On!

bubba_victoryIn what seems to be a growing trend toward asking customers to vote online for everything from package design (Eight O’clock coffee) to customer-generated commercials for Raley’s, value-oriented grocer Save-A-Lot asked it’s customers to weigh in on Bubba Cola. The Cott beverage produced soda has been on shelf for many years under the Bubba Cola name. After putting the brand name up to vote in an online poll Save-A-Lot has decided to continue with the brand.

According to the Save-A-Lot website shoppers believe the brand “memorable” and “distinctive” name. “Voters told us, ‘It’s catchy and easy to remember,’ and, ‘It’s been Bubba Cola since I was a kid,’” Save-A-Lot said on its website.

Several even said the name brought a smile to their faces. “So the cola brand you know and love isn’t going anywhere. And we have our loyal Save-A-Lot shoppers to thank for that,” according to Save-A-Lot.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.