In what seems to be a growing trend toward asking customers to vote online for everything from package design (Eight O’clock coffee) to customer-generated commercials for Raley’s, value-oriented grocer Save-A-Lot asked it’s customers to weigh in on Bubba Cola. The Cott beverage produced soda has been on shelf for many years under the Bubba Cola name. After putting the brand name up to vote in an online poll Save-A-Lot has decided to continue with the brand.
According to the Save-A-Lot website shoppers believe the brand “memorable” and “distinctive” name. “Voters told us, ‘It’s catchy and easy to remember,’ and, ‘It’s been Bubba Cola since I was a kid,’” Save-A-Lot said on its website.
Several even said the name brought a smile to their faces. “So the cola brand you know and love isn’t going anywhere. And we have our loyal Save-A-Lot shoppers to thank for that,” according to Save-A-Lot.