Go International with Tracy Feith & Target

tracy-feith-leatherAlthough still a little less than a month away the Tracy Feith for Target collection launches May 17th and Target has released a sneak preview of collection.  If you’re not familiar with Tracy Feith, he is the surfer turned designer with a fashionable boutique on Mulberry Street in New York City not far from my favorite shoe store Fluevog.

According to Women’s Wear Daily, Target has tapped the Texas native and avid surfer designer Tracy Feith as their 15th guest designer for the GO International collection. “Feith described the collection as eclectic, with shorts, swimsuits, tops, jackets, pants and dresses ranging from $14.99 to $44.99. A cropped leather motorcycle jacket lined in a signature Tracy Feith print – at $139.99, it’s the highest-priced item in the line – was inspired by one the designer made for his eight-year-old son.”

The Go International Collections continue to be a fashion forward Private Brand commitment for Target, check out my prior post on the last collection.

Hot Target Private Brand Innovations



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.