5 Must Read Branding Blogs

lnwLate last week I received an email from Peter Renton “The Blogsmith” for labelandnarrowweb.com he informed me that he had included My private brand in his post on 5 must-read branding blogs to read. Check it out:

Branding is something that we are all exposed to hundreds of times every day. But few of us think about it, unaware of how much branding impacts our buying behavior. As label converters, we are direct contributors to the power of branding, since the label is an integral part of the brand. So, a better understanding of branding will help us provide advice and direction for our customers. By reading the blogs reviewed here we can increase our knowledge of branding and become a more valuable partner to our customers.

Read the entire post and discover the 5 must-read branding blogs.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.