Sainsbury Private Brand TV Commercials.

Here are a couple of interesting TV Commercials from the English grocer Sainsbury. They play off the now familiar Switch and Save theme with nice production values. Is TV the powerhouse in Private Brand building that it has been for national brands? Or has the evolution of the store as media and the development of the internet and social media changed the rewritten the advertising landscape?



Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleWill Saturn Become a Private Brand?
Next articleTop 5 Things to Expect From National Brands.
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.