"World of Private Label" International Trade Show


The Private Label Manufacturer’s Association annual “World of Private Label” International Trade Show will be held in Amsterdam May 26th & 27th. The trade show helps manufacturers and retailers build their private label programs and will include:

  • More than 3,000 Exhibits
  • Separate Food and Non-Food Halls
  • Manufacturers from 65 Countries
  • 30 National and Regional Pavilions
  • Pre-Show Seminar Program
  • New Product Expo
  • Idea Supermarket

For nearly 24 years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.

Today, the need for new products, contacts and ideas has never been greater. Private label market share stands at its highest ever. The future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.

For more info: PLMA International

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.