PLMA 2009 Private Label Trade Show

plma-tradeshowThe Private Label Manufacturer’s Association annual 2009 Private Label Trade Show will be held in Chicago’s Rosemont Convention Center, November 15th – 17th. According to the PLMA:

Americans are switching to store brands. Across all channels, consumers are buying more private label than ever before. Nielsen reports that private label sales have increased by 12% in supermarkets, drug chains and mass merchandisers since last summer. Total sales for the year reached $80 billion and unit market share rose to more than 22%.

The trend is going to continue, too. According to a new Roper survey, more than 60% of all shoppers now say that they purchase store brands frequently, up from 40% just three years ago. Eight out of 10 consumers say that store brands are as good or better than national brands and nearly 20% of shoppers expect to buy more private label in the year ahead.

For retailers, wholesalers, and their suppliers, the time to emphasize private label has never been so obvious. And the best way to get into private label is PLMA’s 2009 Private Label Trade Show. For almost 30 years, PLMA’s annual private label trade show has been the place where retailers and suppliers meet to build their private label business. It’s the industry’s event of the year.

With more than 2,000 exhibit booths, the show spans five halls of Chicago’s Rosemont Convention Center. Exhibitors come from more than 35 countries. Product categories include fresh, frozen and refrigerated foods, beverages, snacks, shelf-stable groceries and ingredients of all types. On the non-food side, there is household and kitchen, paper and plastics, health and beauty, GM and DIY. Everything today’s consumers want and it is all available under one roof at one show in one visit.

Buyers come from all over the world – supermarkets, supercenters, discounters, drugstores, mass merchandisers, convenience stores, importers, exporters, wholesalers of all kinds, even military exchanges – to source and learn about the latest trends.


But PLMA’s annual show is more than exhibitors on the show floor. Seminars and workshops give you insight into marketing and merchandising. PLMA’s Idea Supermarket presents more than 60 gondolas of products and packaging from retailers around the world. PLMA’s executive education program, developed in conjunction with St. Joseph’s University’s Center for Food Marketing offers 2 days of classes on the fundamentals of private label.

And, this year, PLMA is adding an entire show hall to innovation with exhibitors of software and technology, logistics, marketing services, packaging, design and graphics, product development and laboratory testing.

PLMA’s annual show is perfect for networking and making contacts. If you are already in private label, then PLMA’s 2009 Trade Show can open new doors for you and your products.  If you are not yet in private label, PLMA can launch your company skyward.

For more info: PLMA

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.