Hannaford Debuts Black Elk Wine.

blackelkwineHannaford Brothers one of the seven Delhaize owned grocers in the US recently introduced the exclusive brand, Black Elk. Black Elk is available in shiraz, chardonnay both from Argentina as well as a pinot grigio from Italy. Hannaford has exclusive distribution deals on all three.
According to the Black Elk website:

“We understand that—just like food—wine is very much the product of the place where it’s grown and the care taken in its preparation. These are the wines Black Elk looks for. When we discover one, it becomes part of the Black Elk collection.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.