This is an interesting take from the Motley Fool on how Private Brands are impacting National Brands and corresponding investment portfolios.
Food Maker Showdown: Brand Names vs. Private Labels
In the realm of defensive investing strategies, my Foolish colleagues have pointed out that everyone has to eat. And when it comes to stocks of food makers, you’ve likely considered one of two basic approaches: (1) go with blue-chip companies that make premium-priced brand-name products, many of which also pay a nice dividend, or (2) take a chance on smaller, lesser-known companies that compete in the value segment, either via their own brands or through private label goods sold to food retailers.
Before we peel back the lid on a can o’ analysis, let’s compare how these approaches performed over the past year.
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