The Motley Fool & Private Brand.

gcartThis is an interesting take from the Motley Fool on how Private Brands are impacting National Brands and corresponding investment portfolios.
Food Maker Showdown: Brand Names vs. Private Labels
In the realm of defensive investing strategies, my Foolish colleagues have pointed out that everyone has to eat. And when it comes to stocks of food makers, you’ve likely considered one of two basic approaches: (1) go with blue-chip companies that make premium-priced brand-name products, many of which also pay a nice dividend, or (2) take a chance on smaller, lesser-known companies that compete in the value segment, either via their own brands or through private label goods sold to food retailers.

Before we peel back the lid on a can o’ analysis, let’s compare how these approaches performed over the past year.

Read more here.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.