The Goody’s Private Brand trademark portfolio included: Duckhead, Ivy Crew for men, OCI for young men, juniors, and children, Goodclothes and Mountain Lake for misses, and Baby Crew for infants and toddlers.
The most famous is of course Duck Head. George and Joe O’Bryan, two brothers who were buying surplus U.S. Army tent material, founded the Duck Head brand in 1865 in Nashville, Tennessee. The material was a heavy canvas known as “duck”, and the brothers began making work pants and shirts. Delta Woodside Industries purchased the brand in 1989 in an attempt to create a national brand. It evolved into a preppy clothing brand commonly seen on college campus in the south in the 1980s and 1990s and four years was purchased by Goody’s who converted it to a Private Brand.
I hope a visionary retailer will realize the value in this once great brand, I miss a good pair of Duckheads. They had the character and cool that Dockers have never had without the price of Polo.