Walmart Canada announced this week that it would expand its environementally friendly Private Brand Greenline. Launched in April 2008, GreenLine was developed for Walmart Canada by two young Canadian entrepreneurs, David Stone and Jeremy Quinn, the owners of Oxi Brite, a small Ontario-based household cleaning products company with a deep commitment to the environment and making products greener and more [...]

In what seems to be a growing trend toward asking customers to vote online for everything from package design (Eight O’clock coffee) to customer-generated commercials for Raley’s, value-oriented grocer Save-A-Lot asked it’s customers to weigh in on Bubba Cola. The Cott beverage produced soda has been on shelf for many years under the Bubba Cola name. After putting the brand [...]

This is an intriguing post from Todd Hale, TheShopperWonk, SVP, Shopper and Consumer Insight with The Nielsen Company. They have done some great work to create segmentation identifying Private Brand customers. If You Thought All Store Brand Buyers Were The Same-Think Again! 2008 was a stellar year for store brands in the U.S., with both dollar and unit growth outpacing [...]

Although still a little less than a month away the Tracy Feith for Target collection launches May 17th and Target has released a sneak preview of collection.  If you’re not familiar with Tracy Feith, he is the surfer turned designer with a fashionable boutique on Mulberry Street in New York City not far from my favorite shoe store Fluevog. According [...]

In an article published yesterday in the Wall Street Journal it was revealed that Best Buy plans to rapidly grow its Private Brands in the home electronics categories. Best Buy hopes to use their Private Brands to create competitive differentiation and gain an edge over rivals Wal-Mart and Amazon According to the article sales of Best Buy Private Brand electronics [...]

Check out this great piece from the Today Show featuring Phil Lempert, editor of SupermarketGuru.com with host Lester Holt. Phil shares some secrets to saving big money at the grocery store which of course include Private Brand. [vodpod id=Groupvideo.2437617&w=425&h=350&fv=] more about “msnbc.com Video Player“, posted with vodpod If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s [...]

Late last week I received an email from Peter Renton “The Blogsmith” for labelandnarrowweb.com he informed me that he had included My private brand in his post on 5 must-read branding blogs to read. Check it out: Branding is something that we are all exposed to hundreds of times every day. But few of us think about it, unaware of [...]

According to a Wall Street Journal article entitled “Supervalu’s Results Benefit From Private-Label Goods” published April 24, 2009, the grocer Supervalu posted better-than-expected profit before charges for the fiscal fourth quarter, helped by the sales boom in private-label goods. Supervalu owns Acme, Albertson’s, Bigg’s, Bristol Farm’s, Cub, Farm Fresh, Hornbachers, Jewl-Osco, Lucky, Save-A-Lot, Shaws, Star Market, Shop n’ Save, and [...]

This past week French hypermarket retailer Carrefour launched a new value tier Private Brand, “Carrefour Discount”. The new brand will compete head to head with English retailer Tesco’s Private Brand “Tesco Value” and is designed to give value shoppers another reason to shop Carrefour. Carrefour is the largest superstore retailer in the world in terms of size, and the second [...]

After a recent tip from a reader I took a midweek trip to Target, to wander the health and beauty aisles and look for a reportedly unannounced new or relaunched Private Brand hiding in the aisle of my local store. My reader was even kind enough to send a picture… Here is one image… taken on a blackberry so its [...]