Harris Teeter began running this set commercials in 2007 for their “Your Home”. Hulk Hogan was featured in the first commercial for Your Home paper towels. This campaign uses B grade celebrities to create memorable and sometimes humorous commercials for their home products Private Brand. The commercials are a refreshing change from the “warm fuzzy family” commercials or the “look at our pretty produce” commercials most grocers use to attempt to engage potential consumers. Take a look at the packaging as well, it is clean and well organized but seems to lack any sort of emotional connection, it certainly does not express the humor found in the commercials. Below are two of the commercials.
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