"Your Home" commercials from Harris Teeter

ht-papertoweldHarris Teeter began running this set commercials in 2007 for their “Your Home”. Hulk Hogan was featured in the first commercial for Your Home paper towels. This campaign uses B grade celebrities to create memorable and sometimes humorous commercials for their home products Private Brand. The commercials are a refreshing change from the “warm fuzzy family” commercials or the “look at our pretty produce” commercials most grocers use to attempt to engage potential consumers. Take a look at the packaging as well, it is clean and well organized but seems to lack any sort of emotional connection, it certainly does not express the humor found in the commercials. Below are two of the commercials.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.