The blog Brand Strategy Insider today posted a interesting take on the Walmart Private Brand Strategy.
A Wal-Mart Brand for the Ages
So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What’s the biggest fast moving consumer goods (FMCG) brand in America?
The answer isn’t Coke, Gillette or J&J – it’s Great Value, Wal-Mart’s own-label range. Thanks to its presence in every one of Wal-Mart’s 4100 US stores, and the fact that more than 5000 stock-keeping units are sold under the Great Value label, it is the biggest grocery brand in the US by both sales and volume.
And it’s about to get a lot better. Read the rest of the post.