Sometimes Private Brand hits jumps out at me from unexpected places. My wife and I too the kids to dinner at a local Mexican restaurant, which inevitably means we wander over tot he Dairy Queen a few doors down. It is an older Dairy Queen that could certainly stand a refresh, but it serves a reliable dipped cone and is reasonably priced in a tough economy. And with more than 5,500 franchised stores worldwide you can always find a cone.
There in the cooler were several different kinds of Dairy Queen frozen treats, with package design that allows the product to be the star. Overall, a small but nice offering that faithfully extends the Diary Queen brand.