Take a Big Gulp of 7-Eleven.


7_sel_pc7-Eleven has become an integral part of our pop culture whether it is a Big Gulp or a Simpsons themed store they have captured the zeitgeist of the American public.  This continues to be true as the plunge even further into Private Brand. Private Brand is shaping up to be the bright spot of the retail portfolio and as such 7-Eleven is launching a promotion featuring its Private Brand 7-Select chips this promotion will be the lead in to the significant expansion of the 7-Select brand in 2009.

7-Eleven customers will be able to purchase a proprietary Oscar Meyer hot dog and private label Big Gulp beverage, along with a package of 7-Select potato chips, for $2.99. The promotion will last through the summer, when 7-Eleven will introduce more than 100 new and redesigned private label products under the 7-Select banner.

The 7-Select brand includes beverages, snack foods, paper goods, personal care products, and items in many other categories. In November 2008, 7-Eleven introduced 26 new 7-Select snack products and rebranded its Private Brand bottled water under the 7-Select brand earlier this month.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.