Comments on: Private Brand under Sheetz http://mypbrand.com/2009/03/16/private-brand-under-sheetz/?utm_source=rss&utm_medium=rss&utm_campaign=private-brand-under-sheetz Wed, 28 Jul 2010 16:08:31 +0000 hourly 1 http://wordpress.org/?v=3616 By: Douglas Gammage http://mypbrand.com/2009/03/16/private-brand-under-sheetz/comment-page-1/#comment-54 Douglas Gammage Wed, 18 Mar 2009 14:47:23 +0000 http://mypbrand.com/?p=849#comment-54 Sheetz is one of my favorite fast food/c-stores. Rather than just be another competitor to WaWa they upped the ante and redefined their brand experience. Of note is the ability to touch screen your food order from the gas pump then pop inside and pick it up. Also one of the first locations I saw of an M&M merchandiser that allows customers to pick their favorite colors, a customer centric solution that drives a larger candy purchase. Sheetz is one of my favorite fast food/c-stores. Rather than just be another competitor to WaWa they upped the ante and redefined their brand experience.

Of note is the ability to touch screen your food order from the gas pump then pop inside and pick it up. Also one of the first locations I saw of an M&M merchandiser that allows customers to pick their favorite colors, a customer centric solution that drives a larger candy purchase.

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