This week Cincinnati based grocer, Kroger reported that 200 fourth-quarter profits rose 8% (Dow Jones Newswire) from a year ago as sales of its Private Brands reached record-highs. Kroger further reported that is Private Brands hit a record 35% of total grocery unit sales, driven by the Kroger Value and Kroger Private Selection brands. Kroger operates 2,481 stores in 31 states, as well as regional chains including Ralph’s, Fred Meyer and Food 4 Less. Here is a great news video from CBS news in Denver, Grocery Stores See Surge In Store Brand Sales.
This is no surprise given that Kroger has worked hard to build a robust and customer relevant multi-tiered portfolio of Private Brands. Here is my take on their architecture:
Check out the Kroger website for some well done Private Brand Commercials.