Take a look at this great article from the Toronto newspaper Globe & Mail it gives some great insight and background into the Loblaws Private Brand Joe Fresh. I previously wrote a post on the launch of the Joe Fresh makeup line, “Joe Fresh Makes Up Loblaw’s.” So this seven-page article is an interesting follow up. Grocery-aisle glamour How did [...]

Harris Teeter began running this set commercials in 2007 for their “Your Home”. Hulk Hogan was featured in the first commercial for Your Home paper towels. This campaign uses B grade celebrities to create memorable and sometimes humorous commercials for their home products Private Brand. The commercials are a refreshing change from the “warm fuzzy family” commercials or the “look [...]

Walmart today announced another Private Brand launch in its continuing effort to grow its Private Brands. This on the heels of its Great Value redesign and relaunch creates more pressure on national brands and significant shifts to the growing Walmart Private Brand portfolio. As the Walmart Private Brand strategy unfolds it will be interesting to see the extent to which [...]

It’s always exciting to see grocers invest money advertising dollars in their Private Brands. Safeway has done a great job of telling a brand story with these commercials that not only creates a compelling O Organics brand experience but a reason to shop Safeway. Take a look and let me know what you think. If you enjoyed this post, get [...]

The blog Brand Strategy Insider today posted a interesting take on the Walmart Private Brand Strategy. A Wal-Mart Brand for the Ages So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What’s the biggest fast moving consumer goods (FMCG) brand in America? The answer isn’t Coke, Gillette or J&J [...]

JD Power has long been known for it’s customer satisfaction surveys, car reviews and ratings for everything from car insurance to cell phones.  They announced in a press release on PR newswire and at the IRI CPG Summit in Las Vegas that they would soon release J.D. Power and Associates Private Label Industry Report. According to the press release: The [...]

Sometimes Private Brand hits jumps out at me from unexpected places. My wife and I too the kids to dinner at a local Mexican restaurant, which inevitably means we wander over tot he Dairy Queen a few doors down. It is an older Dairy Queen that could certainly stand a refresh, but it serves a reliable dipped cone and is [...]

In January of this year, Interbrand released their “Most Valuable of US Retail Brands 2009” report and just today they released “Best Retail Brands 2009“. Both reports attempt to define brand value and and rank retail brands accordingly. Private Label is mentioned no less than 27 times in the 26 page “Most Valuable of US Retail Brands 2009” report. Below [...]

7-Eleven has become an integral part of our pop culture whether it is a Big Gulp or a Simpsons themed store they have captured the zeitgeist of the American public.  This continues to be true as the plunge even further into Private Brand. Private Brand is shaping up to be the bright spot of the retail portfolio and as such [...]

Reuters conducted this interesting interview with the Senior Vice President of Private Brands for Walmart Andrea Thomas on the recent relaunch of their Great Value brand. CLICK HERE TO VIEW THE VIDEO If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.