How much Private Brand fits in a Kangaroo Pouch

kangaroo-logo1This past weekend my family and I ventured from our home in Charlotte, NC to Mount Pleasant, SC, to visit family and attend my nephew’s third birthday party. On our way down we stopped for gas at a Kangaroo Express gas station. For those of you unfamiliar with Kangaroo Express is operated by The Pantry who has more than 1,650 locations in eleven states. Over they last few years they have converted more than 80 percent of those stores to Kangaroo Express.

All three of my children piled out looking for the bathroom and snacks, so we wandered the store. It was a large nicely lit, clean and  modern gas station/convenience store; I was a bit startled to find private brand not just once but all over the place. Batteries, disposable cameras, disposable and a whole selection of convenience items under the Kangaroo brand, CVP brand health and beauty products (A McLane Brand) and Celeste soda just to name a few. Most of it is loud and old school but it seems to represent the Kangaroo brand well and should provide a significant margin play for a large convenience and gas chain.

Overall not bad.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.