Discount big boxes Walmart(Faded Glory) and Kmart(Route 66) join Kohl’s(ReGen) and the plagued department store Macy’s (Greensource) in adding a Private Brand organic jeans. The jeans are made by Washington-based Greensource a manufacturer who specializes in stylish apparel design and manufacturing. They are one of the nation’s largest suppliers of private-label and branded apparel.
Organic jeans are certainly a great way for retailers to provide differentiation through innovative private brand products. The real question is will big box value oriented customers pay the extra $6.00 per pair in this economy. Will they believe there is a value to organic that is worth the more than 60% price increase or will they wander to the grocery end of the store and buy 8-12 cans of Great Value soup to feed their family with that extra $6.00.