Check out this great and funny viral campaign from Bloom. This was started more than a year ago while I was still in Salisbury at the Food Lion Headquarters, Bloom is a part of the Delhaize Group and is located in the same offices. I was fortunate enough to work on many projects with the Bloom team and they always had a unique take on advertising both Bloom the grocery store and their Private Brand products. And the Bloomberry Private Brand muffin top is a excellent product.
Below are a few of the viral web videos they have released over the last year, you can find the lastest ones on their website, crumbworldwide.org