Bloomberry Muffin Bottoms Strike Back!

Check out this great and funny viral campaign from Bloom. This was started more than a year ago while I was still in Salisbury at the Food Lion Headquarters, Bloom is a part of the Delhaize Group and is located in the same offices. I was fortunate enough to work on many projects with the Bloom team and they always had a unique take on advertising both Bloom the grocery store and their Private Brand products. And the Bloomberry Private Brand muffin top is a excellent product.

Below are a few of the viral web videos they have released over the last year, you can find the lastest ones on their website,

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.