So it seems almost impossible to write a blog and avoid writing about Walmart on a daily basis, but this story is all over the net. Walmart has ended its exclusive relationship with Cott Beverage for its Private Brand. According to the Forbes Magazine: under a new agreement, Wal-Mart has the right to reduce the supply provided by Cott by a third over the next three years. So potentially Wal-Mart could shut Cott out by January 2012.
This is an interesting twist on an evolving Private Brand story from Walmart. They had announced earlier in the year that they would be reducing their commitments to Cott, but not to the extent that this most recent announcement indicates.
This news combined with the recent Great Value redesign and the hiring of classically trained CPG professionals over the last year can only point toward forthcoming Private Brand excitement from Walmart.