Over the last few weeks Target has adjusted their advertising to reflect the realities of the recession. It has started to air television commercials that are quite unlike anything we have seen from Target in many years. The often-groundbreaking Target brand focused ads have been replaced, at least partially, by more traditional retail ads featuring prices and products and the tagline “Big Brands. Small Prices.” They still look great the sell is much harder and they now feature at least one Private Brand product. Most often Target features their premium grocery Private Brand, Archer Farms, with occasional guest appearances by Bullseye health and beauty care products (check out the Bullseye tissues for 97¢) and the value brand Market Pantry.
Target also announced the launch of a home décor collection from designer Orla Kiely. Ora Kiely is an english designer who has been commissioned by both Harrod’s and Sainsbury to create private brands for the respected English retailers. The collection features bold colors and patterns Kiely has become known for . The collection includes tableware, storage boxes, and organization products as well as kitchen towels and linens you should see them in stores beginning in Februart.