Plane Crashes & Sweaters!

Yesterday afternoon a U.S. Air plane crashed into the Hudson River. The plane took off in New York and was bound for Charlotte. By now everyone has heard about this it is “the miracle on the Hudson,” so why talk about it in a Private Brand blog. Simple, my wife is a clothing buyer for a women’s clothing chain who was flying New York to Charlotte on US Air yesterday afternoon.

She is safe and sound and after a flurry of calls from and to family and friends, we are a little stunned and happy she made it home safe and sound yesterday evening.

hm2She flies to New York every other month. She often comes home with presents and of all the little exciting things she finds; my young daughters love the little soaps from the hotels. This time she came home with toys, little soaps and a Private Brand sweater from one of our favorite retailers H&M. Walking in the H&M not far from Herald Square in New York City is truly a experience. They are all Private Brand and they are Private Brand to the core. With a large variety of Private Brands and a high profile collection of exclusive designer Private Brands they pull of discount retail with a funky fashionable European flair. The Swedish retailer has more than 1,600 stores in 34 countries. Some of their Private Brand highlights have included:

  • November 2004: they featured an exclusive Private Brand collection by fashion designer/icon Karl Lagerfeld.
  • November 2005: the chain launched a Stella McCartney
  • November 2006, by avant-garde Dutch designers Viktor & Rolf.
  • March 2007: a groundbreaking collection with Madonna
  • June 2007: the company worked with game developers Maxis to create a stuff pack for the latter’s The Sims 2 computer game, H&M Fashion Stuff
  • November 2007: the chain launched a collection by Italian designer Roberto Cavalli
  • Also in 2007, another collection with pop star Kylie Minogue was launched in Shanghai, China
  • In the fall of 2008 the Japanese company Comme Des Garçons was selected as guest designer
  • For spring and summer 2009, the British designer Matthew Willamson has been invited to be the guest designer


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.