Below is a portion of the press release from Agentrics a service provider for Walmart, it confirms the Great Value rebranding and says that products should begin to appear in store this month. So I’ll be off to Walmart this week to try and track some down. Stay Tuned.
Walmart Stores Inc. the world’s largest retailer, selected the Agentrics product lifecycle management (PLM) platform to support the collaborative development of its private brand products, beginning with the Walmart Great Value line. In October, Walmart and more than 500 suppliers began using Agentrics PLM to support the re-branding of the Walmart Great Value line. Great Value is the highest selling consumer brand in North America. The re-branded products will appear in stores beginning this month. Throughout 2009, Walmart will continue to add more suppliers to the system.