Tidbits on the Great Value Launch

great-value-evaporated-milk1
An interesting aberration in the current Great Value set

Below is a portion of the press release from Agentrics a service provider for Walmart, it confirms the Great Value rebranding and says that products should begin to appear in store this month.  So I’ll be off to Walmart this week to try and track some down. Stay Tuned.

Walmart Stores Inc. the world’s largest retailer, selected the Agentrics product lifecycle management (PLM) platform to support the collaborative development of its private brand products, beginning with the Walmart Great Value line. In October, Walmart and more than 500 suppliers began using Agentrics PLM to support the re-branding of the Walmart Great Value line. Great Value is the highest selling consumer brand in North America. The re-branded products will appear in stores beginning this month. Throughout 2009, Walmart will continue to add more suppliers to the system.

via Wal-Mart Taps Agentrics to Support Great Value Re-Branding, Private Label Development.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.