Target’s latest Go International Private collection is in stores. The designs are young and rather unusual for Target. It’s punk meets flash dance with a splash of the 80’s just for good measure. What is more interesting is the commitment they continue to make to Private Brand, these clothes are not simply the same old thing or a mimic of some national brand, they are unique to today’s market.
Target is well known for the private and exclusive brands and have overall done a great job with them. But they are no stranger to missteps or mistakes, I was never a fan of the rather boring Isac Mizrahi collections. But they continue to take risks and innovate. Not simply to talk about it but put their money and their sales floor where their mouth is. Fail or succeed they are committed and they have something waiting in the wings just in case. Many retailers could learn from that commitment.
Thanks to fabsugar for the photo