Win $5,000 with Raley's Private Brand


Take a look at this great promotion from Raley’s ! This kind of promotion has been around awhile from the national brands, but I have never seen it from a Private Brand.  It’s pretty daring from a grocer, it could expose them to consumer criticism. We’ll see how well it works, I will let you know who the winner is and post the video when it is released.

Here is the press release from Raley’s

WEST SACRAMENTO, Calif. ­ Raley’s is hosting a call for commercials among customers with a huge prize up for grabs. Customers simply create a homemade commercial about Raley’s private brands (or why they love them, how they use them) and the grand prizewinner will get a $5,000 shopping spree to Raley’s!

To enter, follow three simple steps:

  1. Create an original 30-second commercial using Raley’s Fine or Fresh brands or Nob Hill Trading Co. products and come up with a clever name for the submission.
  2. Post the commercial to a publicly accessible video share website (like You Tube, for example), or save the entry on a readable digital format, like a CD or DVD, and mail it in to the address provided on the entry form.
  3. Fill out the entry form on, with directions on where to find your submission (either provide the link to your video or print the form and mail it with your entry).

Entries are accepted now through Jan. 31, 2009. The grand prize will be awarded in Raley’s gift cards, so customers can redeem the prize on groceries, fuel, household needs and more at their local store. Gift cards are accepted at Raley’s, Bel Air Markets and Nob Hill Foods stores.

Subscribers to Raley’s weekly e-newsletter ­ TableTalk ­ will choose the winning video from the top three contenders, so if you haven¹t registered your e-mail address on with TableTalk for weekly e-coupons, now¹s the time! Make sure you too can cast your vote ­ sign up for TableTalk on

To read official rules and find more information about the contest, visit

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.