Take a look at this great promotion from Raley’s ! This kind of promotion has been around awhile from the national brands, but I have never seen it from a Private Brand. It’s pretty daring from a grocer, it could expose them to consumer criticism. We’ll see how well it works, I will let you know who the winner is and post the video when it is released.
Here is the press release from Raley’s
WEST SACRAMENTO, Calif. Raley’s is hosting a call for commercials among customers with a huge prize up for grabs. Customers simply create a homemade commercial about Raley’s private brands (or why they love them, how they use them) and the grand prizewinner will get a $5,000 shopping spree to Raley’s!
To enter, follow three simple steps:
- Create an original 30-second commercial using Raley’s Fine or Fresh brands or Nob Hill Trading Co. products and come up with a clever name for the submission.
- Post the commercial to a publicly accessible video share website (like You Tube, for example), or save the entry on a readable digital format, like a CD or DVD, and mail it in to the address provided on the entry form.
- Fill out the entry form on raleys.com, with directions on where to find your submission (either provide the link to your video or print the form and mail it with your entry).
Entries are accepted now through Jan. 31, 2009. The grand prize will be awarded in Raley’s gift cards, so customers can redeem the prize on groceries, fuel, household needs and more at their local store. Gift cards are accepted at Raley’s, Bel Air Markets and Nob Hill Foods stores.
Subscribers to Raley’s weekly e-newsletter TableTalk will choose the winning video from the top three contenders, so if you haven¹t registered your e-mail address on raleys.com with TableTalk for weekly e-coupons, now¹s the time! Make sure you too can cast your vote sign up for TableTalk on raleys.com.
To read official rules and find more information about the contest, visit www.raleys.com