If you’re new to My Private Brand, get FREE updates when you subscribe. Thank you for visiting. Over the last few weeks Target has adjusted their advertising to reflect the realities of the recession. It has started to air television commercials that are quite unlike anything we have seen from Target in many years. The often-groundbreaking Target brand focused ads [...]

So it seems almost impossible to write a blog and avoid writing about Walmart on a daily basis, but this story is all over the net. Walmart has ended its exclusive relationship with Cott Beverage for its Private Brand. According to the Forbes Magazine: under a new agreement, Wal-Mart has the right to reduce the supply provided by Cott by [...]

In the last year Trader Joe’s opened several stores here in Charlotte, none of the stores are terribly close to my home, but on occasion, my wife and I wander across town to check one of them out. Of late my taste in adult beverages has shifted from wine to beer so I always pay attention to anything new or [...]

In an article from the Arkansas Democrat-Gazette, Sunday, January 25, 2009, by Steve Painter a little more light is shed on the upcoming rebranding of the Great Value brand at Wal-mart. It had been reported that the rebranding would be seen in stores as early as January, this will apparently be delayed to the second quarter. If this rebranding is [...]

Several weeks ago I wrote the post “Win $5,000 with Raley’ Private Brand“  the deadline is fast approaching and there are a number of videos posted on You Tube. Here are a few I found interesting, sad or just silly. The first is my favorite, I just think it’s funny. Customers will vote on the videos after the deadline. If [...]

So I had a record day of traffic on Myprivatebrand yesterday more than tripling my best day, I am not quite sure what success looks like in a niche blog like this one but the attention is certainly gratifying. And when it is combined with a rapidly growing group on linked in and great conversations across a number of the [...]

Yesterday after posting about the new and improved retro design for the Loblaws “No Name” private brand I posted the following question to a number of LinkedIn Groups that I am a member of. Below are the responses from three of those groups. The range of responses is intriguing and really shows the breadth of thought in this pseudo science [...]

Loblaws the Private Brand  groundbreaking grocer from  Canada is re-launching more than 2,600 products under its No Name private brand using retro graphics that are reminiscent of the original 1978 packaging. The bright yellow and black labels allow shoppers to “quickly and easily identify the most cost-effective product selection on the shelf” and signal a “a move back to the [...]

The inauguration is tomorrow and the story is everywhere, Obama as brand so I could not help but collect a few of the brand related stories they make for an interesting read. Everything that you can imagine both sanctioned and unsanctioned is popping up with Obama’s name, logo or image, whether you want Obama Beer or Obama Hot Sauce, you [...]

Check out this excerpt from a great post written by Garland Pollard at Seeking Alpha: his idea to monetize the department store brands that Macy’s acquired is groundbreaking. This gives a somewhat stale retail brand the ability to build private brands that have years of equity built into them. And they have already acquired the names. “Macy’s needs to reassert [...]