Private Brand in the Land of Mouse?

This is my first day of a family trip to Disney World, and the complete immersion in all things Disney is both awesome and frightening. But at the end of the day, I find my self simply impressed. Their brands are applied consistently and they truly create a branded experience. It’s hard to say where their national mega brand ends and private brand begins perhaps that is the secret it does not matter, it is seemless. The gift shops are not simply about t shirts and knick-knacks but classic packaged goods are all over the park. Check it out.