On our way to Edisto Beach, just south of Charleston, SC and we stopped at the Piggly Wiggly. I have always loved the pig logo and generally think they should use it more.
Their strategy appears to be two tiered with the banner brand competing at the National Brand Equivalent level and PriceWise occupying the value tier. In addition to those they appear to be in filling with miscellaneous Topco brands.
I have always loved the Piggly Wiggly mark and it is everywhere in the store, unfortunately the design of the Private Brand product is inconsistent. They have a significant opportunity to redesign and build a consistent brand that takes advantage of the retro cool of the Pig.