Fish Eggs, Fish Eggs!

An interesting addition to the Balducci’s private brand line, cavier, in this economy you can still splurge, this is the kind of product that could really build loyalty for Balducci’s. If you are not familiar with this gourmet grocer they have ten stores in the northeast with a beautiful version in ther Chelsea Market home of the Food Network Studios. This story comes from

Balducci’s, the famed Greenwich Village gourmet shop that’s become a retail juggernaut, has just introduced a new line of private label caviar in time for holiday celebrations. Balducci’s Own Caviar comes in three basic varieties: Wild Caspian, which includes the famed Sevruga and Royal Osetra varieties, Farmed International, and Domestic. Part of the offering includes the first true Russian Sturgeon to be successfully cultivated in Germany for the production of genuine Osetra caviar (above). Prices range from $9.99 for domestic Salmon and Paddlefish all the way up to $1,500 for the precious Wild Caspian Royal Osetra. Balducci’s states that all the caviars have been carefully selected for their “complex flavors and crisp, clean textures.” Not having tried it we can’t confirm that, but Balducci’s typically adheres to pretty high standards.”

Here is one on a private brand beer

Harbor Greens unveils its ‘Incredible’ beer on private label.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.