FREE Basketball Tickets From Bi-Lo

It’s Christmas time, and the wife, kids and I made the pilgrimage to Grandma’s house in Greenville, SC. It’s where we grew up and it is home to the Bi-Lo corporate headquarters. Bi-Lo the one time Ahold grocery chain is now owned by a holding company out of Texas

I, literally grew up a mile from the corporate headquarters so it is the store I grew up with.

So after lunch my brother-in-law and I made a run to Bi-Lo for beer, milk and eggs, all the essentials. While checking out I noticed this poster. Buy seven of their private brand, Southern Home products and get free tickets to a University of South Carolina basketball game. Do I care, Maybe, is it a good promotion, potentially, was it executed well, not really, What do you think?



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.