Take a stand! Roundy’s

Check out this private brand commercial from Roundy’s they have been airing them for some time now, but if you are not in their markets you may have missed them. Roundy’s is headquartered in Milwaukee, Wisconsin they operate 150+ grocery stores in Wisconsin and Minnesota under the Pick ‘n Save, Copps Food Center, and Rainbow Foods banners. The Roundy’s private brand has more than 2,400 items and the gentlemen in the commercial is indeed their chairman, Robert Mariano, chairman and CEO of Roundy’s Supermarkets. That’s commitment! That’s ownership!

for more commercials go to www.meetchairmanbob.com

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.