Naperville, Illinois based office supply retailer, OfficeMax is introducing the company’s first high-tech Private Brand product line under the name ENGAGE. The new brand will feature innovative and affordable technology products and accessories that reflect its tagline – Connect to the Future of Computer Technology. The Optical Mouse is the first product to launch under the ENGAGE brand and is available in wired and wireless versions. It features a comfortable, midsize laser mouse that delivers smooth tracking on a variety of surfaces. It’s ergonomic design and dynamic functionality offer users complete control for efficient navigation between web pages, documents and applications.

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Categories : OfficeMax
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Here is a closer look at more of the Walmart Marketside Private Brand fresh products. This somewhat surprising development is rapidly becoming a bold strategic move. Walmart appears to be aggressively using Private Brand as a tool to build its fresh perception. Very few retailers have fresh bagged Private Brand bagged salads. Notably Harris Teeter is successfully selling two tiers of bagged salads with both their national brand equivalent, Harris Teeter and their premium Private Brand HT Traders.

The home meal solutions products are particularly interesting as it seems that virtually every channel is attempting to play in this space. Who would have er imagined Walgreens, Food Lion and Walmart head to head in a battle for the fresh macaroni and cheese dollar.

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Categories : Walmart
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New Private Brand package design work for the British retailer Budgens from the English design firm Pentagram. According to the package design blog Dieline:

“New brand packaging for the Budgens gin, vodka and whisky range. Harry Pearce and his team have been commissioned to redesign the complete brand for Budgens and Londis stores.

The Private Brand has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.

The text on each label adopts the same layout, which extends across all of the Private Brand products. It is expected that the whole redesign will take a year to roll out.”

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Categories : Budgens, Pemtagram
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Kroger logo
Image via Wikipedia

The Kroger Southwest Division Launches New Marketing Campaign: Low Prices Plus More

Since 1955 the Kroger Southwest Division, the market share leader among traditional grocers in Houston and Dallas – has provided Texans with quality products, value pricing, outstanding service and an exceptional shopping experience. The Kroger Southwest Division reaffirms its commitment to offering customers Low Prices Plus More through value-added services and exceptional stores.

“Kroger continues to be a leader in meeting customers’ ever-changing household needs. We recognize that over the past few years, families have changed their lifestyles and purchase styles but still desire quality products at an affordable cost along with friendly customer service,” says Bill Breetz, president of the Kroger Southwest Division. “In 2009, we saved Texas shoppers over $32 million through our various money-saving features like our everyday senior discount, coupon and fuel rewards programs.”

On any given day, more than 10,000 yellow tags are lined along the shelves that indicate deeper cost savings for customers at the 209 stores in the Kroger Southwest Division. Last year, Kroger invested an additional $28 million to reduce prices in its meat, produce, and beauty and health departments to save shoppers money on hundreds of popular items. Looking ahead, Kroger will continue to monitor market prices on a daily basis to stay competitive.

Kroger is a leader in offering a number of convenient, cost-saving programs. A point of difference over competition is that the Kroger Plus card not only allows shoppers to benefit from significant price deals, but provides Kroger the opportunity to notify customers of product recalls during a crisis by way of the receipt tape and a phone call. More than 90 percent of Kroger customers use their Kroger Plus card to save up to $.10 off per gallon at the pump, double and triple the value of coupons, and load and redeem digital, clip-free coupons. Senior customers, those 59 and older, also receive the benefit of a 10 percent discount on all Private Brand products like cereal, bread, housewares, and skin care and cosmetics when they use their Kroger Plus card.

“As our market share continues to grow, we have the opportunity to show new customers the strength of our company values,” says Bill Breetz, president of the Kroger Southwest Division.

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Categories : Kroger
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Mauldin, SC based BI-LO is running a promotion that rewards Private Brand shoppers with NCAA baseball tickets. Shoppers who purchase four participating Private Brand items from their Top Care or Southern Home brands will receive tickets to a University of South Carolina or Clemson University home game. The “No Dough” baseball promotion will run March 3, 2010 – May 18, 2010 while supplies last only at participating SC BI-LO stores.

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Categories : Uncategorized
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Woonsocket, Rhode Island

CVS Caremark (Fortune 19) is beginning to search for 3 Strategic Pricing Analysts to partner with our merchandising team. Two of the positions require very strong Excel and Access skills to analyze trends across vast amounts of data, preferably with Masters-level education in Mathematics, Economics, Finance, or Engineering. The third person will have retail industry experience, preferably with a MBA, to consultatively influence our Category Managers on strategic pricing optimization in our 7,000 stores.

CVS Caremark (NYSE: CVS) is the largest provider of prescriptions and related health care services in the nation. The Company fills or manages more than 1 billion prescriptions annually. Through its unmatched breadth of service offerings, CVS Caremark is transforming the delivery of health care services in the US.

APPLY TODAY

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Categories : 2010, CVS
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Brand Manager – Beall’s Department Store

Location: Bradenton, FL

Bealls Department Stores, Inc. operates over 80 stores throughout Florida specializing in clothing, shoes, gifts, housewares & home decor.

Beall’s Department Stores Private Brand Design Studio has an immediate opening for an Assistant Brand Manager. This is a full-time, salaried position, located at our corporate office in Bradenton, Florida. This position reports to the Senior Brand Manager for Men’s and includes direct and extensive interaction with the Buying and Sourcing Teams. There is also interaction with artists to articulate the brand vision in order to create unique, Florida right product and packaging.

Beall’s has excellent benefits, including medical, dental, vision and life insurance, college tuition assistance, and 401K. Come join our outstanding Company!

Job Responsibilities:

  • Develop exclusive and unique product lines and packaging for Beall’s Private Brand assortments, while focusing on the Florida consumer.
  • Under the direction of a Brand Manager interpret trend, color and fabric forecasts into Private brand products and details that keep Beall’s ahead of the fashion curve.
  • Create color cards and seasonal color palettes by brand.
  • Create accurate technical flats using Adobe Illustrator on a daily basis.
  • Create plaids, stripes, and simple repeats Adobe Illustrator.
  • Modify existing vector and rasterized artwork for design use.
  • Flexibility to multi-task in a high stress environment and complete task from start to finish.
  • For each upcoming season, assist in the development of a trends presentation highlighting Florida right trends, fabrics, technical knowledge of performance fabrics, silhouettes, and colors.
  • Create new private brands, when needed, complete with brand mission statement, packaging, and customer profile.
  • Understand how to see the merchants vision of a brand.
  • Maintain design production timelines that will ensure targeted deliveries for the merchants.
  • Work closely with the merchants to establish line-building specifics. Agreement must be made on the number of styles, colors and quantities to be produced.
  • Analyze selling history in order to maximize future sales and margins.
  • Read WGSN and other online trends service information daily.
  • Responsible for detailed PDM packages by style to the sourcing team.
  • Responsible for preparation of art components of PDM style sheets to be used by Product Development Managers for sourcing.
  • Create product or color story boards as required. Assemble flats with artwork and create line sheets for buyer review.
  • Arbitrate and resolve any matters of concern with the buying teams regarding initial design and execution.
  • Perform other duties and responsibilities as assigned.

Qualifications:

  • College degree is preferred.
  • Strong background in textile or apparel design and garment construction.
  • Ability to design products based on the Florida consumer’s unique merchandise needs.
  • Ability to take charge, as needed.
  • Willingness to listen, observe, and learn the product development cycle.
  • The ability to thrive in a team oriented environment.
  • Must possess excellent written and verbal communications skills.
  • Working expert knowledge of Word, Excel, Powerpoint, Illustrator, Photoshop and Gerber Web PDM.
  • Fluent in English.
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Categories : 2010, Bealls
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Job ID: 1061154

Location: Boca Raton,FL

Office Depot

Responsibilities
The Sr. Design Manager will be responsible for all design aspects of assigned projects in the Supplies Category, including conceptualizing creative ideas, designs and layouts for specific private brand initiatives, packaging and support elements. Will develop and implement a point of view and an on-going approach to trends that ensures exciting and future-thinking designs, patterns, colors and textures for everyday product collections and promotional implementations such as back to school, holiday, back to business, etc.

Qualifications
This position requires a Bachelor’s Degree with a concentration in Graphic Design and 5 – 7 years experience Conceiving, building and evolving brands, including packaging design, and 2+ years experience in management. Proficiency in the use of graphic design software for the MAC (i.e. Adobe Illustrator, In-Design, Photoshop and other leading design programs) is also required.

APPLY TODAY.

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Categories : 2010, Office Depot
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The following excerpt from a field report released this past week by the Instore Marketing Institute on Dollar General details some of the Private Brand activity at the Goodletsville, Tennessee discount retailer.

“The retailer also will launch a True Living home products line and Holiday Style and Perfect Harvest seasonal collections by April.

In other private-label activity, Dollar General is using endcap headers, shelf tags, in-store circulars and online promotion to present a “Switch and Save with Our Brands” message for its packaged goods brands, which include DG Baby (baby care), DG Home (household), Clover Valley (food) and EverPet (pet care).

Read the entire Dollar General Field Report.

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Efficient Collaborative Retail Marketing (ECRM)will partner with Daymon Worldwide, the world’s leading Private Brand Marketing and Consumer Experience expert, for ECRM’s Private Brand Foods EPPS event, taking place April 11-14, 2010 in Orlando, Fla. The event will focus on dry grocery, snacks, beverage, dairy and frozen private label products.

Daymon’s global resources, including Daymon Interactions and Daymon Worldwide Design, will be integrated throughout the entire Private Brands Food show, including the general sessions, which will cover “hot” industry topics; product and packaging innovation; turnkey solutions; best in class merchandising; marketing and design insights; and quality assurance and WIC applications.

Retailers will also have an opportunity to meet with suppliers in private display rooms. Schedules are preset according to category responsibility and focused upon presentation and review of new lines, new items and promotions so meetings are productive.

The Private Brand Foods EPPS event will feature ECRM’s meeting format that consists of one-on-one, pre-scheduled meetings between manufacturers and retailers.

“Through this one-of-a-kind event, we will showcase Daymon’s integrated strategy, progressive sourcing capabilities, innovative product development, marketing and design expertise in a focused and targeted way,” says Renee Barch-Niles, Daymon VP Business Development Team. “We anticipate great representation from existing Daymon suppliers as well as prospective new sources. Through this event, we are setting the stage for future Private Brand interactions with suppliers and customers to build great programs and develop new opportunities. ”

“We are very excited to partner with such a reputable organization that will bring even more value to our attendees,” said Ed Reilly, Vice President of Grocery, ECRM, “Daymon’s knowledge of the private label industry will give our clients a thorough understanding of how they can improve their current private label sales or purchasing processes.”

Learn More.

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Categories : Daymon Worldwide
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