Natures Promise Naturally Smells Good

Following the successful launch of Ahold private brand Nature’s Promise Free From Household and Laundry products at Giant and Stop & Shop the retailers...

ShopRite Debuts New Premium Private Brand Frozen Shrimp

ShopRite this week announced a new line of premium frozen shrimp -- the latest addition to ShopRite private brand.  ShopRite Shrimp are preservative and...

Big Box

Amazon, Private Brand & 400 Stores

The man behind Amazons private brand juggernaut Kindle is leading the e-behemoth’s daring endeavor to create retail of the future. Website Re/code has uncovered...





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Convenience & Specialty

Thrive Markets Debuts Private Brand

A new player is about to enter the organic and natural food world, but this one won’t grace the shelves of the likes of...


Vertex 2 book


Private Brands Leaders on the Issues

The following is a guest post from Doug Baker, Vice President, Private Brands, Food Marketing Institute Private Brands Leaders on the Issues I’ve been lucky to...

MPB Careers

PB CAREERS: Daymon – Director – Brand & Marketing Strategy

PB CAREERS: Daymon - Director - Brand & Marketing Strategy Stamford, CT (DWW) Overview: The Director – Brand and Marketing Strategy will lead the development of brand...