Featured Articles

  • Vitamins are Simply Right at Sam’s Club

    Vitamins are Simply Right at Sam’s Club

    Bentonville, Arkansas based wholesale club Sam’s Club announced this week the addition of vitamins to it’s award winning Private Brand Simply Right. Simply Right vitamins and supplements, replacing the Sam’s Club Member’s Mark line, are part of the overall Simply Right brand launched last year, The new brand was created by California based branding firm [...]

    January 26, 2012 | 0 Comments More
  • Safeway’s Joe Ennen to Speak at PLBuyer June Private Label Conference

    Safeway’s Joe Ennen to Speak at PLBuyer June Private Label Conference

    Safeway Senior Vice President of Consumer Brands Joe Ennen will be a featured keynote speaker at PLBuyer’s inaugural Private Brand conference, Private Label: the Next Generation, June 5-7 in Chicago. Ennen will address how retailers can think like national brand owners in marketing, merchandising and selling their private labels. He’ll also be presented, on behalf [...]

    January 26, 2012 | 0 Comments More
  • Target Features Private Brand in Bullseye Bodega

    Target Features Private Brand in Bullseye Bodega

    This month your local Target features the Bullseye Bodega in its seasonal section, the bodega is an evolution of the original Bullseye Bodega concept which has appeared several times over the last few years in major cities. This incarnation moves from the fast fashion to a eclectic assortment of home organization, home décor and bulk [...]

    January 25, 2012 | 0 Comments More
  • Macys Sues Martha Over Penneys

    Macys Sues Martha Over Penneys

    New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an exclusive Private Brand agreement with the retailer. As part of the contract, JCPenney would sell a line of Martha Stewart Private [...]

    January 25, 2012 | 0 Comments More
  • Macy’s Sues Martha Over Penneys

    Macy’s Sues Martha Over Penneys

    New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an exclusive Private Brand agreement with the retailer. As part of the contract, JCPenney would sell a line of Martha Stewart Private [...]

    January 25, 2012 | 0 Comments More

GROCERY

Wegmans Features Private Brand in the “Everything Organic Festival”

Wegmans Features Private Brand in the “Everything Organic Festival”

Rochester, New York based grocer Wegmans Food Markets announced a promotional event called the “Everything Organic Festival” at all stores from 11 a.m. to 3 p.m. on January 21 and again on January 28. The event is designed to introduce Wegman’s customers to the world of Private Brand organic products and will include sampling stations [...]

January 24, 2012 | 0 Comments More
Fresh & Easy Launches New Private Brand Vitamins & Supplements

Fresh & Easy Launches New Private Brand Vitamins & Supplements

EL Segundo, California based grocer Fresh & Easy Neighborhood Market recently launched a line of affordable Private Brand vitamins and supplements, offering customers even more options to maintain a healthy lifestyle. Like all fresh&easy products, the new range of twenty vitamins and supplements contain no artificial colors, flavors and preservatives. fresh&easy vitamins and supplements provide [...]

January 23, 2012 | 0 Comments More

DRUG

Buy 1 Get 1 50% Off at CVS

Buy 1 Get 1 50% Off at CVS

This weeks flyer from CVS features a half page focus on it’s Private Brands, with an emphasis on a “Buy One Get One 50% Off Sales” including: CVS brand and the sub-brands CVS Gold Emblem and the natural and organic brand CVS Earth Essentials. Both CVS and Walgreens (also featured in a story today) are [...]

January 22, 2012 | 0 Comments More
Walgreens Features a Full Page of Nice!

Walgreens Features a Full Page of Nice!

This weeks flyer from the mega-drug retailer Walgreen features a full page devoted to the introduction of their “New” national brand equivalent Private Brand Nice! The page includes more than one dozen value priced items as well as the promise of a $2 coupon at checkout when customers purchase $10 of Nice Private Brand products. [...]

January 22, 2012 | 0 Comments More

GUEST POSTS

Steve Jobs never asked the consumer

Steve Jobs never asked the consumer

This is the third guest post in a three-part series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In an upcoming book on “Grocery Store Brand Design”, to be published by Liaoning Publishing Group the agency was asked to write the preface. The series [...]

September 28, 2011 | 1 Comment More
Great Private Brands Don’t Blindly Follow

Great Private Brands Don’t Blindly Follow

This is the second guest post in a three-part series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In an upcoming book on “Grocery Store Brand Design”, to be published by Liaoning Publishing Group the agency was asked to write the preface. The series [...]

September 22, 2011 | 0 Comments More

AROUND THE GLOBE

Coles & Woolworths Continue to Grow Private Brands

Coles & Woolworths Continue to Grow Private Brands

This article comes from the rural Australian newspaper The Land, the details the ongoing growth of Private Brand down under and controversy, which has surrounded it for the last year. Big two push their labels Grocery shelves will be dominated by private label brands if plans by supermarket rivals Coles and Woolworths to dramatically increase [...]

January 24, 2012 | 0 Comments More
Swedish Retailer Axfood Introduces New Private Brand Packaging

Swedish Retailer Axfood Introduces New Private Brand Packaging

Swedish retailer Axfood recently introduced newly designed Private Brand packaging designed by the Swedish design firm Elving Design. for those of you unfamiliar with Axfood, the company conducts food retail and wholesale trade in Sweden. Retail business is conducted through the wholly owned Willys, Hemköp and PrisXtra chains. The Group owns 232*stores. In addition, Axfood [...]

January 17, 2012 | 0 Comments More

FASHION

Macys Sues Martha Over Penneys

Macys Sues Martha Over Penneys

New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an exclusive Private Brand agreement with the retailer. As part of the contract, JCPenney would sell a line of Martha Stewart Private [...]

January 25, 2012 | 0 Comments More
Macy’s Sues Martha Over Penneys

Macy’s Sues Martha Over Penneys

New York based department store Macy’s has filed a lawsuit against Martha Stewart Living Omnimedia to block a new licensing agreement with their middle America rival JCPenney. Macy’s asserts that the deal violates an exclusive Private Brand agreement with the retailer. As part of the contract, JCPenney would sell a line of Martha Stewart Private [...]

January 25, 2012 | 0 Comments More

MASS

Target Features Private Brand in Bullseye Bodega

Target Features Private Brand in Bullseye Bodega

This month your local Target features the Bullseye Bodega in its seasonal section, the bodega is an evolution of the original Bullseye Bodega concept which has appeared several times over the last few years in major cities. This incarnation moves from the fast fashion to a eclectic assortment of home organization, home décor and bulk [...]

January 25, 2012 | 0 Comments More
Target Features Up&Up in TV Commercial

Target Features Up&Up in TV Commercial

A humorous commercial from Target featuring their Up&Up Private Brand stick notes, and a man who forgot his mom at the airport. Smart! Related Posts:Target Features Private Brand in Bullseye BodegaTarget Unveils Innovative Private Brand Design PartnershipThe Power of Creative Confidence – Private Brand?Target Features Archer Farms On Cover Of Weekly FlyerPB CAREERS: Private Brand [...]

January 18, 2012 | 0 Comments More

OTHER RECENT POSTS

PB CAREERS: Sr. Manager Private Brands: Sam’s Club

PB CAREERS: Sr. Manager Private Brands: Sam’s Club

Job ID: 76477BR Bentonville, Arkansas Company Summary As a most unique and forward-thinking retail employer, Sam’s Club helps our members live better by providing them great value on the things they need — both for their businesses and their homes. What makes Sam’s Club unique is the format we use to serve our customers. Our [...]

January 26, 2012 | 0 Comments More
PB CAREERS: Manager – Private Brand: Michaels

PB CAREERS: Manager – Private Brand: Michaels

Location: Irving, TX US Job Type: Full Time Job Level: Corp-Exempt/Professional Education: Bachelors Degree or Equivalent Category: Strategic Sourcing Position Summary Basic Function: The Private Brand Manager (PBM) drives the execution of the Strategic Sourcing initiative by supporting the Category Director. The primary goal is to reduce the cost of goods sold by driving increases [...]

January 26, 2012 | 0 Comments More
PB CAREERS: Director of Private Brands: Radio Shack

PB CAREERS: Director of Private Brands: Radio Shack

RadioShack Fort Worth, TX Map it! Job Type: Management Req’d Education: Bachelor’s Degree Ref ID: 360832 Company Overview RadioShack is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones [...]

January 26, 2012 | 0 Comments More