Food Lion Debuts “How Refreshing” With Private Brand Cameos

Earlier this month Salisbury based supermarket Food Lion debuted a new advertising campaign, highlighting the basics of mainstream grocery: fresh and affordable products, low...

Whole Foods Debuts Plant Based Hair Care

Whole Foods Market has launched a line of private brand plant-based hair care products with key plant-active ingredients. The line features shampoos, conditioners and...

Big Box

Walmart to Eliminate Price First

Just one day after the Wall Street Journal reported the elimination of the Wild Oats organic brand at Walmart Supermarket News is reporting that...





Convenience & Specialty

Sur La Table Launches Artisanal Pasta Sauce

Since its beginnings in Seattle's Pike Place Market in 1972, Sur La Table has believed that the kitchen is the center of the home....


Vertex 2 book


5 Questions with the Vertex Awards – Alan Chaitel, Massmart/Walmart

The following is the first in a series of posts in which we ask each of the Vertex Awards judges “5 Questions” about private...

MPB Careers

PB CAREERS: Belk – Package Designer

Charlotte, NC, United States Job Id#: 10237 Date published: 28-Apr-2016 Position Summary: Assist with the designing, developing and executing package designs that achieve Belk’s Private Brand objectives, and...
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