Pleasanton, California based grocer today announced a first-of-its-kind competition in which chefs from across the nation will compete for a job with the Safeway Culinary Kitchens and have their recipe included in the Private Brand Open Nature Skillet Meal line sold in stores nationwide. This is a great promotion the combines the energy and excitement [...]
Regular readers may remember that I grew up in Greenville, SC or more specifically a suburb of Greenville, Mauldin. My parent’s home was a little more than a mile from the BI-LO headquarters so of course my mom was a loyal BI-LO shopper. Things just got a little sweeter at my childhood grocery store thanks [...]
Deerfield, Illinois based Walgreens has introduced a promotion to drive trial of their Private Brands and increase trip frequency. Customers may enter the Walgreens Health & Wellness Sweepstakes at the stand-alone website walgreensbrandsaveandwin.com. At the site Walgreens customers may enter to win 1 of 4 $10,000 cash prizes or daily instant win Walgreens gift cards! [...]
Minnesota-Eden Prairie Description Supervalu’s vision is to become the industry’s Private Brands leader, driving competitive advantage by innovating and taking intelligent risks to create a brand experience that continually over-delivers on consumers’ trust, confidence, and loyalty and drives them to seek out Private Brand products. The Director of Merchandising & Sales of Private Brands will [...]
Job ID: 3754 Location: TX – Dallas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Bachelors Degree Experience Required: 10 – 15 years Relocation Provided: No Position Description This role will lead the effort to provide critical strategic and integration support of the Company’s effort to support the development of Private Branded [...]
Pleasanton, California based grocer today announced a first-of-its-kind competition in which chefs from across the nation will compete for a job with the Safeway Culinary Kitchens and have their recipe included in the Private Brand Open Nature Skillet Meal line sold in stores nationwide. This is a great promotion the combines the energy and excitement [...]
Regular readers may remember that I grew up in Greenville, SC or more specifically a suburb of Greenville, Mauldin. My parent’s home was a little more than a mile from the BI-LO headquarters so of course my mom was a loyal BI-LO shopper. Things just got a little sweeter at my childhood grocery store thanks [...]
Deerfield, Illinois based Walgreens has introduced a promotion to drive trial of their Private Brands and increase trip frequency. Customers may enter the Walgreens Health & Wellness Sweepstakes at the stand-alone website walgreensbrandsaveandwin.com. At the site Walgreens customers may enter to win 1 of 4 $10,000 cash prizes or daily instant win Walgreens gift cards! [...]
Camp Hill, Pennsylvania based drugstore Rite Aid is spicing up the Valentines Day season of love yesterday’s launch of “Sweet Escape,” an interactive Facebook, Twitter and online promotion with prizes provided by HERSHEY’S and American Greetings including a two-night stay at the highly popular The Spa at The Hotel Hershey in Hershey, Pa. To coincide [...]
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak in the last year you know how near and dear this subject is to my heart.
Take her words to heart and lets all work together to move beyond the Great/Guaranteed/Clear – Value/Essential/Basic “labels” that have proliferated and create memorable, distinct and ownable BRANDS.
A way with words. Visualizing the Verbal.
In my last posts I spoke about the shift from ‘private label’ to ‘private brand’ and the elements of design that must be embraced in order to maximize a private label brand’s potential. We have considered how to gain creative confidence through strategy and express desire through structure. Last, but by no means least, we come to words.
This is the third guest post in a three-part series from Perry Seelert the strategic partner of united* dsn, a design consultancy based in New York and San Francisco. In an upcoming book on “Grocery Store Brand Design”, to be published by Liaoning Publishing Group the agency was asked to write the preface. The series [...]
International big box retailer Carrefour has unveiled its new Private Brand beauty line, which will launched worldwide this year, the brand includes: toiletries, facial care, anti-aging products, haircare and make-up. The current Private Brand Les Cosmétiques Design Paris brand will replace the supermarket’s existing Carrefour branded offerings. “Beauty is not a luxury, it is [...]
Bricos, originally named Mayoreo Electrico Monterry, is a hardware store servicing the North East and Monterry regions of Mexico. As part of an expansion plan the company approached design agency Anagrama to create their new identity, Private Brand packaging and retail environments with the consistency that consistently brings the revitalized retail brand to life. They presented the [...]
David Beckham’s debut Private Brand Bodywear collection for fast fashion retailer H&M has quality and longevity at its core. This first collection introduces nine underwear styles for men, which will go on to form the products of the unique, long-term partnership between David Beckham and H&M. Designed by David and his in-house creative team the [...]
New York based national department store Macy’s will debut four of its home brands from its Private Brand portfolio on ShopNBC beginning Saturday, February 11th at 7pm ET. Through this initiative, a select assortment of Macy’s exclusive Private Brands will, for the first time, be offered to a television viewing audience. ShopNBC viewers will experience [...]
Target and Michael Graves Design Group today announced the final installment of the exclusive Private Brand Michael Graves Design Collection for Target. Arriving in stores in March 2012, this final collection of product marks the last year of the ground-breaking partnership between Target and Michael Graves. The groundbreaking Michael Graves DesignCollection for Target debuted in [...]
Here is the official video press release from America’s biggest retailer Walmart on their launch of their new healthy labeling initiative “Great for You.” Complete with commentary from Andrea Thomas, VP of Sustainability and former senior vice president of Private Brands. Related Posts:Walmart Introduces “Great For You” Private BrandThe Top 20 Private Brand Stories of [...]
Allegan, Michigan based Private Brand manufacturer of OTC pharmaceutical products and infant formulas Perrigo announced that it has begun shipping Loratadine-D 12 hour extended release tablets, the store brand equivalent to Schering-Plough’s Claritin-D 12 hour extended release tablets. Claritin-D 12 is indicated for the treatment of nasal allergy symptoms. Its estimated annual sales are approximately [...]
Yesterday, Supervalu announced that its new Essential Everyday Private Brand is now available in select independent retail locations. Once the full rollout is complete in early 2013, Essential Everyday products will be available to the company’s more than 2,000 independent grocery retailers nationwide. The Private Brand offering will include more than 2,400 products in the [...]
Pleasanton, California based grocer Safeway announced the nine finalists chosen to compete for a $30,000 grand prize in the Seventh Annual Lucerne The Art of Dairy Art Contest. For the first time Safeway’s Private Brand dairy line Lucerne announced the finalists via a live post on Facebook and at www.artofdairy.com. The nine finalists will now [...]
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