Urban Outfitters in Tight with Private Brand
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Some nice work from Dan Gneiding a senior graphic designer at Urban Outfitters. Dan is a sometimes adjunct professor at Philadelphia University and has a portfolio and freelance website called grayhood.
Take a look at the new packaging for tights he created for Urban Outfitters. Brown kraft boxes with a brightly colored paper band. If you are unfamiliar with Urban Outfitters stop in your local store, this fits the aesthetic perfectly.
and socks to boot!
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Daymon appoints Miller CEO and White to the Board
By · CommentsStamford, Connecticut based Daymon Worldwide specializes in the sales and marketing of Private Brand consumer products and consumer marketing events announced today that the Board of Directors of Daymon Worldwide has unanimously appointed President Alex Miller, a 30 year Daymon veteran, as Chief Executive Officer, and also appointed James D. White, the current president and chief executive officer of Jamba, Inc., as the newest member of its Board of Directors. Alex has been a passionate advocate of Private Brands for many years including a guest post on this blog. It will be interesting to see the impact these two men have on the Daymon business in the next few years as Private Brands and Daymon evolve the combination of Private Brand brokerage, retail and CPG experiences they bring to the table has the potential to create not only the next chapter in Daymon history but the next chapter in Private Brand management.
Alex Miller
Mr. Miller becomes the first new Daymon CEO since the company was founded 40 years ago. Milt Sender and his partner, Peter Schwartz, started Daymon in 1970, and the two men served as Co-Chairmen and Co-CEOs until Mr. Schwartz’s untimely death in 1994, at which time Mr. Sender assumed both roles.
“This is an important transition in our history, and the start of our next 40 years,” said Mr. Sender. “It’s particularly fulfilling to see this position transition to Alex, who I’ve worked with for 30 years. I see this as a tremendously exciting time for our company.”
“Milt has given me a lot of freedom as President and has been a great coach to me,” said Mr. Miller. “I feel privileged to take over this position. The honor of being the first person in this job other than the founders is not something I take lightly. I do believe, however, that I have been well trained for the job.”
“In every step in his career at Daymon, Alex has taken on greater responsibilities,” said Mr. Sender. “He has worked with our most complex customers in the U.S. and virtually reengineered our international business. During his three-year tenure as our President, Daymon has experienced unprecedented growth thanks to his leadership and experience. It has been my pleasure and privilege to watch Alex grow personally and professionally in this business over the past three decades.”
Mr. Miller joined Daymon as Account Manager in 1980. He became Vice President and Company Officer in 1986, and in 1996 was named Executive Vice President. In 2007 Mr. Miller was named President and COO of Daymon Worldwide, becoming only the second President in the history of the company, succeeding Peter Brennan, who currently is a Daymon Board member.
James D White
Prior to joining Jamba Juice as president and CEO in 2008, Mr. White served as senior vice president of Consumer Brands at Safeway, Inc., where he was responsible for the Consumer Brands operation, including product development and innovation, brand marketing, manufacturing, and external sales. Mr. White’s experience includes the development of a billion dollar product innovation pipeline that fueled some of Safeway’s most innovative store brands and he has experience launching and building highly successful lifestyle brands–O Organics and Eating Right. Mr. White is currently leading the transformation of the Jamba brand from a made-to-order smoothie company into a healthy, active lifestyle brand.
“James brings a unique combination of private brand retailing and national brand marketing experience to our board,” says Mr. Miller. “We are very excited to have him on our board. He has a tremendous background relevant to our organization and, without doubt, will lend insight, clarity and perspective to our progress in various areas of the retail value chain development.”
“I understand the unique challenges facing retailers and suppliers alike in the development and launch of on-trend products and consumer-relevant brands,” said Mr. White. “Having worked across a variety of industries, I have experience and expertise I believe will be an excellent fit with the existing members of Daymon’s Board as we help guide this organization to greater success.”
Prior to Safeway, Inc, Mr. White held executive positions in the consumer package goods industry. As senior vice president of Business Development, Gillette North America, he played a critical role in leading the Company’s Function Excellence initiative that transformed the business in North America. Mr. White also held executive and management roles with the Nestle’ Purina Petcare Company and the Coca Cola Company.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Two New Private Brand Jobs From Toys ‘R’ Us
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Two new Private Brand jobs from New Jersey based Toy Super Store Toys ‘R’ Us.
MANAGER GLOBAL BRAND OPERATIONS: Toys ‘R’ US
Job Number: 02510
Location: Wayne, New Jersey
Job Summary: The Global “R” Us Brands team is responsible for developing private label merchandise, grouped into a number of globally recognized brands, and marketing that merchandise to the our stores around the world.
As part of the Global “R” Us Brands team, the Operations Manger, manages the ongoing operations for the “R” Us Brands including IT needs, Line Plans, Trade Shows, Line Shows, Reporting, Department Budgeting, Mid-range and Long-Term Business Plan development and documentation, and preparations for line reviews. In addition the Operations Manager will hold a lead role on various projects aimed at improving the business processes and tools of the “R” Us Brands team and achieve flawless execution across the global markets. The Operations Manager works with the president, SVP, VP and Directors of the department as well as other staff as needed.
Responsibilities:
- Work with directors on line plans and support of line development process
- Manage the departmental collaboration tools and processes
- Work with Directors and VP’s on line shows and trade shows (Global Merchandise Management, Hong Kong, China, etc.). Manage the Mid-range and Long-Term Business Plan development process as well as presentations and communication to the department regarding planning issues
- Provide recommendations for short and long term process, system and organizational changes and manage related projects.
Qualifications:
- Bachelor’s Degree in Business, Economics or a related field strongly preferred. Bachelor’s degree required
- MBA or a Master’s Degree in a business related field will be counted as 2 years of relevant experience
- Interest in international business, foreign language knowledge are all a plus
- Must have ability to travel domestically and internationally
- Business and/or Financial Analysis experience, preferably with product line focus. Strong quantitative skills, and experience with planning and forecasting. Must be able to manipulate data expertly using Access and Excel. Experience with Business Intelligence and Data analysis tools (Hyperion, Cognos, Microstrategy, etc) is a plus.
- Process improvement and system implementation experience in either internal or management consulting role. Experience documenting as-is and to-be process flows. Experience in requirements gathering. Familiarity with process analysis methodologies and the SDLC.
- Project management experience. Ability to develop project plans and keep stakeholders appraised of project progress using score-carding and status reporting. Aptitude for managing to firm deadlines. Familiarity with project management methodologies.
- Very strong communication and interpersonal skills; ability to articulate and present complex concepts and strategies to all levels of the company.
- Strong organizational and time-management skills. Ability to work independently and to juggle multiple initiatives with shifting priorities while adhering to strict deadlines
- A flexible and open communication style that fosters teamwork and facilitates consensus building among team members
- Candidate must exhibit strongly inquisitive nature and demonstrate desire and ability to learn new concepts quickly. Must demonstrate an interest in the business in addition to specific job functions
- Successful candidate will be goal-oriented and willing to seek out additional responsibilities and opportunities.
- Expertise with Excel and Access is essential. Model building, data aggregation and manipulation are pivotal aspects of the job.
- Advanced skills in Visio, PowerPoint, Word and MS Project. Ability to create high quality templates for the team and polished deliverables for the various projects.
- Familiarity with SharePoint or similar content management platforms.
- Conceptual, high-level understanding of the concepts of data warehousing, business intelligence
PRODUCT BRAND MANAGER: Toys ‘R’ US
Job Number: 02499
Location: Wayne, New Jersey
Position Summary:
The Global Private Brand Manager will serve as a leader and primary manager supporting his/her designated brands merchandising objectives across all countries (US, Canada, UK, France, Spain, Central Europe, Japan, and Australia) and across all formats (stores, online, franchises, and other). He/she will lead the expansion of the range of private label products across the division to achieve corporate sales growth, profit and productivity targets.
Primary Duties and Responsibilities:
- Business Leadership: Leading his/her private brand team and coordinating the activities of the Subject Expert Team (SET), to create integrated global product ranges/brands that incorporate specific country requirements/opportunities to achieve budget and target margins. Overall, responsibility includes leading private brands’ increased penetration globally.
- Market Intelligence: Understanding trends, hot products/categories, target market needs/ issues, and competition from national vendors and other private labels, and then communicating and reacting as appropriate.
- Planning: Creating financial, product range, merchandising and marketing plans by brand by season inclusive of input from merchants, product development experts and suppliers. Additionally, the brand manager will be responsible for maximizing returns per item by incorporating product lifecycle management.
- Range Development/Product Marketing: Determining plans to develop a core range, establish driver items, and recommend a pricing hierarchy for his/her brand’s). Provide input into merchant partners to determine space allocation, signage, in-store placement and roto positioning.
- Brand Building and Integrity: Manage the brand growth and profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation. Control SKU count within brands and to ensure that all new products are appropriately placed and positioned within the brands.
- Management: Identifying, prioritizing and launching special projects while managing the day-to-day execution of the range plans by brand by season inclusive of planning, marketing instore merchandising, and postmortem analysis.
- People Leadership: Managing the development of team members by setting clear objectives, providing ongoing performance feedback, and evaluating career potential.
Qualifications
A Bachelor’s degree is required; a Masters degree would be highly regarded. Candidates should be highly experienced managers with a proven track record in Brand Management
Private Brand from the Rubber Band Man.
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Illinois based office supply retailer OfficeMax features their house Private Brand in its weekly flyer with a promotion that promises to save consumers up to 50% when you buy two items. The items featured are all clearly in the sweet spot for a house Private Brand at an office supply store. Commodity items that gain credibility from retail brand. OfficeMax paper may not be sexy but it just makes sense it is an extension of the retail brand that I not only expect but want.
Brand Consolidation In the Bag at Walmart
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Ad Age reports on the continuing sku and brand optimization/ratonalization by Walmart. In the article, “Walmart Food-Bag Consolidation Wipes Glad, Hefty From Shelves.”
In the latest of a growing wave of brand consolidations, Walmart has sent Glad and Hefty bags packing from its food-storage shelves. Similar decisions are likely to play out across other categories over the course of the year, as Walmart steps up efforts to streamline brand assortments, often to the benefit of its fast-expanding Great Value brand and national brands that survive the vetting.
The move follows a shootout in a series of store tests starting late last year, which appear to have prompted the Glad, Hefty and Ziploc brands to hike ad spending dramatically, despite a deep recession and flat to falling category sales, in efforts to stave off de-listings. The contests had high stakes for the brands, given that Walmart makes up a third or more of their sales. Walgreens and CVS, too, have significantly pared their trash and food bag brand lineups in recent months.
Private Brands Spice Up Life.
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Private Labels continued rise in this difficult economy is reported daily on almost every news outlet, so this story from the Wall Street Journal is no surprise. It chronicles the challenges of national brands in commodity categories, with a focus on McCormick Spices.
Walmart Spices Up Private Label
A weaker opponent can put up a good fight in a tug of war, but once the rope slips, recovery becomes a long shot.
Such is the position of some brand-name food companies trying to hold their ground against generic competitors. Private-label sales were 13.4% of a basket of U.S. groceries in 1994, but likely reached a high of 17.5% in 2009, fueled by a tougher economy, says Robert Moskow of Credit Suisse.
The question is whether Americans stick with generics if the economy improves. In some consumer categories, like razors, quality differences are noticeable. A better shave may be worth paying for again when it becomes affordable.
Selfridge High-End Private Brand – The Taste of London
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London-based design firm R Design recently redesigned the Private Brand food line for the high-end English department store Selfridges & Co.
According to a post in lovelypackage.com:
A re-branded food range that echo the store’s forward thinking and contemporary attitude towards retail. Although there were over 100 own brand products within the store it was somewhat unrecognisable and lacked shelf presence. Our approach was to create a range that was unique; that did not follow any traditional sector cues. Color coding everything black would make an incredible statement with only the type to reflect what was inside for example strawberry jam would have pink type. The typeface used was trade gothic range left and all the same point size across the range where possible. This ensured clarity and uniformity.”
To see more Selfridges Private Brand packaging.
Brand Manager – Ralcorp
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- Image via Wikipedia
Ralcorp Holdings Inc.
Job Title: Brand Manager
Location: Parsippany, NJ
Ralcorp, headquartered in St. Louis, MO, is the leading producer of a variety of value brand and store brand foods sold under the individual labels of various grocery, mass merchandise and drugstore retailers, and frozen bakery products sold to in-store bakeries, restaurants and other foodservice customers. Through a recent merger with Post Foods, Ralcorp is now also a leading producer of branded cereals. Ralcorp’s diversified product mix includes: ready-to-eat and hot cereals; nutritional and cereal bars; snack mixes, corn-based chips and corn snack products; crackers and cookies; snack nuts; chocolate candy; salad dressings; mayonnaise; peanut butter; jams and jellies; syrups; sauces; frozen griddle products; frozen biscuits and other frozen pre-baked products.
We have emerged as a solid and powerful organization focusing on newly energized and highly motivated teams. Today we also emerge with a heightened commitment to expand our presence through new product development and through the acquisition of allied store brand businesses. Through operations in over thirty plants within the United States and Canada we employ about 9,000 people with sales boasting of $4 billion. Every location offers an environment that values each of its employees!
JOB DESCRIPTION:
- Establish with senior management the short and long range financial targets
- Lead development of integrated consumer programs and development of a three year business plan
- Partner with agencies in the development of consumer communication and programming across multiple media channels
- Set priorities and lead Sales, Consumer Promotions, Legal, Creative Services, R&D, Finance, Production, Production Planning and Quality in achievement of business objectives
- Work with Insights to develop an ongoing base of knowledge to achieve a thorough understanding of the consumer, customer and competitive landscape
- Coach, train, and career plan direct reports and achieve and maintain a high level of morale among Post
- Support director in development of brand vision and innovation pipeline
JOB QUALIFICATIONS:
- MBA/BS
- Minimum of 3 years marketing experience and background in consumer / brand management
- Strategic capability
- Excellent oral and written communication skills
- Excellent team leadership skill
- Food marketing experience a plus
Private Brand Full Circle Sweepstakes!
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My regular readers will know that in a past life I worked for Food Lion and am always happy to report Private Brand news from my former employer. One of the brands I had the privilege to create was the general merchandise Private Brand HOME 360 so it is exciting to see Food Lion feature the brand in its Full Circle Sweepstakes. Customers may enter for a chance to win $200 in HOME360 Products each week now thru March 31st.
Food Lion is also featuring the Brand and Sweepstakes on its Facebook fan page.
Babies”R”Us Private Brand Baby Essentials
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Wayne, New Jersey based toy retailer Toys”R”Us has launched a new Private Brand of baby essentials using its Babies”R”Us brand name. In 1997, the company entered into the private brand baby essentials business under the Especially for Baby name. With the introduction of this new brand, the Especially for Baby brand will transition to the Babies”R”Us brand and Toys “R” Us joins the long list of US retailers who have made significant shifts in their Private Brand portfolio including Walmart, Target and Duane Reade.
The collection of Babies”R”Us products began arriving in Toys”R”Us and Babies”R”Us stores in late 2009 with the introduction of multiple powdered infant formulas, diapers, wipes, laundry detergent and most recently, purified water.
“Babies”R”Us has long been a destination and trusted resource for new and expectant parents as they navigate through the early stages of parenthood. We are proud to leverage our position as the baby products authority to offer parents a line of must-haves for their babies from a name they rely on and recognize,” said Jerry Storch, Chairman and CEO, Toys”R”Us, Inc. “The Babies”R”Us line of essentials provides our value-conscious shoppers with a lower-priced alternative that matches the quality of other trusted brands in our stores.”
Exclusive Baby Essentials Collection
The Babies”R”Us line of baby essentials includes an assortment of infant formula, diapers, wipes, laundry detergent and purified water, which come in traditional Babies”R”Us eggplant purple, yellow or pastel packaging featuring the Babies”R”Us logo. The company is supporting the assortment through in-store signage and an online presence at Babiesrus.com, as well as through print advertising. In addition, a brochure featuring select items is available in stores. Highlights of the collection include:
Powdered Formula: Presenting customers with nutritious, tailored choices for their little ones, Babies”R”Us offers five unique varieties of powdered infant formulas, right for every stomach, including soy-based, Gentle®, lactose sensitive and two unique milk-based selections. Complete with all the vitamins, minerals and nutrients full-term babies need to support growth and development during their first year, Babies”R”Us infant formulas meet the nutritional levels recommended by the American Academy of Pediatrics and are packaged in containers free of bisphenol-A (BPA). While Babies”R”Us infant formula is made with all the same nutrients as other well-known infant formula brands, it can be purchased for up to 50 percent less, at prices ranging from $12.99 to $15.99.
Diapers: The Babies”R”Us-branded diapers come in two varieties – Basic and Supreme – available in newborn to size 6, and offer super absorbency. With advanced leak protection, stretchable grip tabs and a comfort stretch waist, Basic Diapers aim to keep babies rash-free, as they contain ingredients from popular rash ointments, including Vitamin E, Aloe and Zinc Oxide, and are perfume- and latex-free. Supreme Diapers provide extra comfort and protection, including comfort leak side guards to maximize leak protection, an extra absorbent core for overnight use, size indicator and a soft moisture-proof cover. Both varieties are available in mega bags and value boxes at prices ranging from $10.99 to $24.99 – up to 40 percent less than brand name equivalents – allowing parents and caregivers to stock up and save.
Baby Wipes: Offering a thicker, textured wipe for superior cleaning, Babies”R”Us Basic and Supreme Baby Wipes are available in scented or fragrance-free varieties. The wipes are hypoallergenic, alcohol-free and moistened with a mild cleansing solution gentle enough for baby’s face and hands. Both varieties of wipes are available in soft solo packs that are perfect for on-the-go cleanings, or larger box containers for home. Ranging in price from just over $1 for the travel pack to $12.99 for the value box, the wipes are available at up to 33 percent less than comparable national brands.
Laundry Detergent: Available in 64 or 96 load containers, as well as in a high efficiency offering, Babies”R”Us Baby Laundry Detergent is priced between $14.99 and $18.99 – nearly 33 percent lower than comparable brands. The cleaning agents in the detergents are double concentrated, offering a powerful liquid laundry detergent that is gentle on clothes and sensitive to baby’s skin. In addition, the cleansers in Babies”R”Us Baby Laundry Detergent are biodegradable and break down naturally into simpler compounds, making them environmentally friendly.
Purified Water: The most recent addition to the collection is Babies”R”Us Purified Baby Water. Complete with added minerals for optimized flavor, the water is used to mix with powdered infant formula. One gallon is priced at $0.99, nearly 30 percent less than competitor brands.
