Private Brand Smells Great at The Gap.
By · Dec,30 2009; CommentsIf you're new to My Private Brand, get FREE updates when you subscribe. Thank you for visiting.
The Sausalito, California based design agency Through Smoke Creative has made their name designing premium beauty products with perfume being the star of many of their shows. They have put their considerable talents to work for The Gap and Banana Republic and created some stunning Private Brand package designs.
Private Brand Chips Crunch in The Netherlands
By · Dec,29 2009; Comments
The Netherlands based design unit Studio Kluif designed the entire packaging line for Hema’s salty snacks. HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA’s strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of product lines for food, personal hygiene products and kids toys as well as many others.
The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.
CVS Private Brand Store Wide Sale.
By · Dec,29 2009; Comments
In their first flyer of 2010 Woonsocket, Connecticut based mega drugstore CVS devotes two pages to their Private Brands. Page two and three feature a “Store Wide Sale” with Buy One Get One 50% Off on select CVS/pharmacy brand products. Prices are effective Sunday, December 27th – Saturday, January 2nd. This continues a focus on Private Brand promotions from CVS that included numerous pages in their 2009 weekly flyers.
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Private Brands Score Well in San Francisco.
By · Dec,28 2009; Comments
This article from the San Francisco Chronicle website SFGate features a number of highly rated Private Brand products from west coast retailers including: Safeway, Whole Foods, Trader Joe’s and Rainbow Grocery Cooperative
Grocery store brands come out on top
A few months ago, I was interviewed for a local TV news segment. The subject was advertised brands of food versus grocery store brands, also known as private label brands.
To prepare, I riffled through Taster’s Choice columns from the past year to see how much of a difference branding made.
Our five experienced panelists – local chefs, cookbook authors and food professionals – test products blind, concentrating solely on texture, appearance and, most importantly, taste. Time and again, they find that grocery store brands come out on top.
In the past decade alone, the popularity of these brands has grown immensely. Panelists are choosing generic brands from Safeway, Trader Joe’s and Whole Foods almost as often as name brands.
In fact, in the 44 tastings from 2009, more than one-third of the winners were grocery store brands.
Read the entire article and learn which Private Brands came out on top.
Private Brand Baby Rants!
By · Dec,28 2009; CommentsThe heated debate continues between national brand and Private Brand infant formula with this spoof of the ETrade commercial featuring a baby ranting over formula prices. I can’t say that the production quality of the video is great, the baby does not actually appear to be talking, however the video has received a lot of viral exposure.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.The Private Brand Argument Gets Lively.
By · Dec,28 2009; Comments
This interesting article from the Ventura County Star comes complete with debate. Although the sources seem a little misguided with opinions that were relevant ten years ago the conversation is certainly lively. What do you think?
When it comes to store brands, it all depends on whom you ask
What’s in a name?
A battle is brewing between generic and brand-name products.
Heinz. Tide. Tylenol.
These are brands consumers know and trust, yet they are losing market share to retailers’ private-label brands such as Walmart’s Equate.
At a time when shoppers are pinching pennies, store brands are gaining. Not only can private labels sell for up to 40 percent less but also they have upped presentation with full-color packaging.
“When’s the last time you saw a ‘generic’ brand?” said Rob Frankel, branding expert. “I’m sure that many shoppers don’t even realize they’re buying generics at this point.”
Once snubbed, generics have come a long way both in design and content, Frankel said. Back when private labels were in plain packaging, “It was a much more conspicuous purchase It screamed that it was for poor people,” Frankel said.
Now it seems brand names are the ones losing favor.
PLMA ANNUAL MEETING & LEADERSHIP CONFERENCE
By · Dec,23 2009; Comments
Plan now to attend the Private Label Manufacturers Association (PLMA’s) annual event devoted to the issues and trends facing Private Brands. The event will be held March 25-28, 2010 at the Hyatt Regency Grand Cypress in Orlando Florida.
This year’s program highlights the growth of Private Brand with speakers focusing on how retailers and manufacturers can maintain success and innovation. For more details about registration, contact PLMA at (212) 972-3131.
Private Brand Tequila Shots With Costco
By · Dec,21 2009; Comments
This month in the Costco Connection magazine Costco introduces Kirkland Signature Private Brand premium tequila. Kirkland Signature Añejo Tequila, is available in select Costco warehouses in states that allow retail liquor sales. The fine tequila is aged an average of three years to achieve a smooth, complex taste. Añejo tequilas, are distilled from pure blue agave and be must aged exclusively in oak barrels for at least a year.
“This finely aged tequila is dark amber in color and features smooth pepper and smoky wood flavors with a hint of sweet spice,” says Annette Alvarez-Peters, who oversees Costco’s wine, spirits and beer program. “The savory, spicy finish is long and complex.”
Try it neat or on ice, as an aperitif or after dinner, or on any occasion calling for a special spirit, and discover the sophisticated side of tequila.
Celebrate 125 Years of Marks & Spencer with Private Brand
By · Dec,20 2009; Comments
This special edition Private Brand cookie tin celebrates the 125th anniversary of English retailer Marks and Spencer with a unique retro package design from the half Finnish and half English designer Sanna Annuka. Her unique Finnish influenced style is both refreshingly modern and comfortingly historic.
Retailers are fond of talking about Private Brand as a differentiator and this is one intriguing way to accomplish differentiation.
Simon Doonan is the Cranky Private Brand Elf.
By · Dec,20 2009; Comments
Barneys New York’s holiday web movie stars many Barney’s Private Brands and its creative director Simon Doonan taking a humorous turn as The Cranky Elf. This is not for every retailer but it definitely captures the essence of Simon Doonan and is a great commercial for Barney’s.
As Simon says, “Have a witty Holiday.”
