Classic White Label Private Brand Beer?
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A nice set vintage beer cans featuring the much-maligned classic White Label Private Brand lite beer can on the top left.
From Hello Again
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Kiehl’s Private Brand Saves the Planet
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Iconic New York based cosmetics retailer Kiehl’s has collaborated with Jeff Koons, Pharrell Williams, Julianne Moore and professional surfer Malia Jones to present new limited edition Private Brand package designs dedicated to Earth Day 2010.
The Acai Damage-Protecting Mist will debut in stores in April. $200,000 from the sale of the limited edition designs will be donated to the Rainforest Alliance.
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Monoprix Brings Us Private Brand Office Supplies
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Take a look at this new design from Lewis Moberly for French grocer Monoprix. The 300 store retailer commissioned Lewis Moberly to redesign its Private Brand stationery line and to create a radically new design to bring to the category emotion, modernity, pleasure, a sense of product innovation, a ‘cool’ status to move away from the typically boring, bland, static scholar/stationery world. The goal was to visually connect a diverse set of products under the same design concept and create cohesion on shelf.
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Topco Make an Offer for Wild Oats
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In a report from Supermarket News it is revealed that the retailer-owned Private Brand cooperative Topco Associates, is attempting to buy the Wild Oats brand and other intellectual property from Whole Foods, according to a filing with the FTC. The filing also lists Fullerton, Calif.-based food-product supplier Luberski Inc. as a potential buyer for the Wild Oats brand.
According to the article Whole Foods Market, Austin, Texas, was ordered to sell the Wild Oats brand along with 32 stores after an FTC antitrust battle in the wake of its 2007 merger with Wild Oats Markets.
This is an intriguing move as Topco owns the successful organic Private Brand Full Circle.
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- Image via Wikipedia
Private Brand Graphic Artist, Sonoma Boys – Kohl’s
Works with Merchant group and Product Development to create artwork for private label product.
Primary Responsibilities:
- Works in conjunction with Product Development Managers, Technical Designers, and Buyers to create and execute product lines for private label programs.
- Concepts, creates and takes to final format artwork for use on apparel and home product.
- Prepares layouts/illustrations including hand drawn and/or computer-generated artwork.
- Create color palettes for different product lines in conjunction with the Manager of Creative Services.
- Develops quality/accurate artwork appropriate for vendor capabilities.
- Meets productivity guidelines according to Staff Artist Job Accountability matrix
- BA in Graphic Design, Textile Design or related field
- Multiple years of illustration experience, preferably within the retail industry.
- Strong computer skills with knowledge of Adobe Illustrator, Photoshop, Freehand or Painter programs.
- Strong artistic background including the ability to create conceptual and final art in several different mediums.
- Ability to prioritize multiple deadlines without sacrificing attention to detail.
- Must pass Munsell color test
Additional Information and Disclaimers:
- Regular attendance is required
- Effective verbal and written communication skills
- Ability to work as part of a team and interact effectively with others
- Critical features of this job are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons.
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CAREER TUESDAY: Private Label Brand Manager
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Private Label Brand Manager – True Value
Job ID #: 1220
Location: Chicago, Il
Education Required: Bachelors Degree or equivalent experience
Experience Required: 3 – 5 Years
Relocation Provided: No
Position Summary
Leads the development and execution of the strategy for all True Value private label brands, products and packaging. The Brand Manager serves as the steward for these brands in order to ensure their continued growth in accordance with brand standards and quality expectations.
Position Description
- Communicate and interact regularly with Merchandising associates and Merchants in order to ensure that all changes in assortments and private label branded product additions/deletions are made in accordance with brand standards. Provide leadership in developing new directions for branded categories
- Coordinate and execute packaging changes or additions for all private label products to ensure timely completion as well as strict adherence to published standards
- Ensure the execution and maintenance of a standardized format for all Destination True Value (DTV) point of purchase (POP) materials. Regularly audit and update POP to account for changes in categories and products
- Communicate private brands strategy and messaging to both members and consumers utilizing all available avenues including Markets, advertising, field visits, etc.
- Manage and direct outside design consultants
Position Qualifications
Minimum Type and Years of Related Experience Required:
- Three to five years of related experience
- Other industry/discipline experience: Advertising, Communication, Marketing
Important Decisions/Judgments
- Makes policy decisions using generally accepted guidelines
- Relies upon data, own experiences, other’s perspectives and a clear process when evaluating a course of action and making recommendations and decisions
- Is required to understand how improving personal efficiency while maintaining quality, impacts the cost-effectiveness of team. Also recognizes the impact of scope changes and escalates to the appropriate next level of management
Major Financial Control Activities:
- Responsible for managing an operational budget; Operational budget value under management=$800-900K
Additional Qualifications:
- Possesses and applies a broad knowledge of principles, practices and procedures of a particular field
- Manages the work of exempt associates
- Possesses proficient understanding of widely used PC application
Minimum Education Requirements:
- Bachelor’s degree or equivalent work experience
I am excited to announce the official call for presenters for The Private Brand Movement 2010 Conference, Building Brands at Retail. Strategy. Design. Innovation. I will chair the conference, which will be presented by IIR’s FUSE Conference. The unique event will focus on building brands at retail to drive customer loyalty, differentiation and overall profitability. Priority will be given to retail practitioners who wish to present. We also encourage you to submit team presentations, where two members of cross-functional teams co-present.
This event will take place September 27-29, 2010 in Chicago, IL and will include three days of case studies, panel discussions and interactive sessions. We are currently recruiting corporate practitioners from the RETAIL and BRAND world who can share best practices in the form of real-world case studies, stories of what’s worked and what hasn’t.
We invite you to submit a speaking proposal directly to Amanda Powers, Senior Conference Producer, by Wednesday, March 24, 2010. Send to apowers@iirusa.com.
Who will attend this premier cross-industry conference?
Attendees will be senior-level professionals including Presidents, Vice Presidents, Sr. Directors, Directors, Sr. Managers and Managers of Brand Development, Brand Strategy, Design, Category Management, Innovation, Market Research, Advertising, Shopper/Consumer Insights/Research, Merchandising and more.
Preliminary Topic Areas for 2010:
- From Merchandisers to Brand Managers: How Today’s Retailers are Stepping Up
- Brand Architecture for Today’s Consumers
- Brand Sensory Equity to Strike Emotional Connections
- Developing a Strategy to Lead the Process
- Stepping Out of Name Brand Shadows
- Brand, Price and Packaging Architecture: The Right Mix for Your Customer
- Principles in Designing Across Categories
- Brand Equity Survival: Developing Packaging that Can’t Be Replicated
- Distinction through Green Packaging: Less is More
- Consumer-Centric SUQ Rationalization & Category Optimization
- Savvy Retailing Amidst Organizational Challenges
- Advancing Equity and Value by Strengthening Your Brand Loyalty
- A Line Extension is Not Innovation
- Changing the Conversation from Competitor to Ally: Leveraging National Brands to Create Unique Opportunities for Retailers
- Manu-Tailing: A New Approach to Manufacturer & Retail Partnerships
- Reinventing Innovation: The Strategy Conundrum
** Please feel free to submit additional topics of your choice.
Added Bonus: Each speaker will receive free admission to the conference (a $2000+ value) including admission to all conference sessions, networking breaks, lunches, exhibit halls, etc.
Due to the high volume of response, we are unable to respond to each submission. All those selected to participate, as speakers will be notified shortly after the deadline.
If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.Private Brand Coffee is Fresh & Easy
By · CommentsSome nice Private Brand coffee packaging from Tesco’s Fresh & Easy. These elegant metal cans are reminiscent of Target’s Archer Farms premium coffee packaging.
Private Brand Couture From Tesco
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- Image via Wikipedia
English supermarket Tesco is leaping onto the catwalk with its first ever Private Brand couture collection, F&F Couture. The brand will include sixteen items – which will range in price from £40 ($60.17) to £140 ($210.60) and include a sheer printed racer-back vest and a heavily embellished sequin jacket.
According to F Terry Green, chief executive of Tesco clothing in the United Kingdom, said: “This signifies a new era for supermarket fashion. It’s a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we’re so confident that the range will be a success that work has already begun on the autumn/winter range.”
You can get a look at the new Private Brand collection in this video direct from the On Off show at London Fashion Week.
- Watch more Videos at Vodpod.
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Logos Get Lost, Is it a Great Value?
By · CommentsTake a look at this written by Jamey Boiter of the BOLTgroup’s He has worked with numerous national and regional brands including: IZOD, G.H. Bass, Marc Ecko, , Ryobi, Coca-Cola, Kraft and Phillips-Van Heusen. This is an interesting take on the homogenization of brands and perhaps more importantly the impact of the Walmart mega Private Brand, Great Value. I have also included a clip from the academy award-winning animated short Logorama, which was used in the article. If you haven’t seen the clip it is very cool.
Logos Get Lost in the Supermarket, Here’s Why
Have you seen Logorama, the movie comprised entirely of animated logos, that just won the Oscar for best-animated short film? It’s an excellent representation of the technicolor tapestry of branding that our world has become. Whether that’s a good or bad thing depends on your point of view.
But what would the world be like if there were no more brands to differentiate products, inspire us, or give us a good feeling about a company or product we’ve never tried before? I’m one who thinks it would be bad for brands to meld together into a homogenized mess, and I see that starting to happen in places. At the rate things are going, someday soon all brands will look like Walmart ’s Great Value label.
Why is this happening? It’s partly because value is in great demand now, with unemployment still in double digits throughout parts of the country. It’s also because retailers are putting pressure on manufacturers to differentiate their brands inside their stores, so that a brand doesn’t look and act the same in one store chain as it does in another. If brands fold to this pressure, they become diluted and change what they really stand for. This erodes brand equity with consumers and eventually, retailers decide they don’t need certain brands anymore and can easily outsource the product cheaper themselves to increase their margins. So now those manufacturers are out, and jobs are lost. And so is the brand.
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